Case Study : Business and Marketing Strategy of Microsoft

Topics: Microsoft, Bill Gates, Marketing strategy Pages: 4 (976 words) Published: May 1, 2013
Bill Gates and Paul Allen grew up together, as childhood friends; both shared the same passion for computer programing. They wanted to be successful, and create a completely new world with their skills. As many of you already know, Microsoft Corporation is a multinational company, with its headquarters in Redmond, Washington, United States of America. They develop and manufacture an extensive range of products. The company was recognized on 4 April 1975; they sold and developed the basic Altair 88oo. Bill Gates was made the CEO, a short while after that in 1979, the headquarter was moved to Bellevue, Washington.

It was not until the mid-80, when Microsoft stepped in the market with the MS-DOS, which was later followed by Microsoft Windows OSs. As Microsoft entered the OS world and created their version of UNIX, which was called Xenix. Microsoft developed the IBM PC in August 1981, with the growing products; Microsoft was given the title of the leading PC OS vendor. After this in 1983, Microsoft Mouse was marketed, along with Microsoft Press. Then the tragic event of Paul Allen resigned, as he was developing the Hodgkin’s disease.

Slowly Microsoft also entered the office suite market, with their Microsoft office. Also, let us not forget the company’s huge achievement in the previous years, with the creation of Xbox. It has taken over the gaming industry, with Xbox 360, and covering the electronic markets is the Zune and Windows Mobile.

As there have been changes in the marketing strategy of Microsoft before, they like to keep the marketing strategy of Microsoft up-to date with the demands of the time. Variety and addition are two things that are extremely important and have always been in the marketing strategy of Microsoft. Microsoft's vision is to make a successful business strategy that, leads to a successful business. Microsoft does its best to create a corporate culture, which gives a broad business environment.

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