Case Study About Canon

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Prepared By:
Abdel Jawad Kassir
Maher El-Majzoub
Bahaa Bou Ghader

Contemporary Management

Canon Case Study

Presented To:
Dr. HAYTHAM YASSINE

Fall 2012-2013

“We contribute for world prosperity and human happiness” C
Chairman & CEO
Fujio Mit
anon’s idea began in 1933, in a small laboratory dedicated to making high-quality cameras was set up in a simple apartment room in the Roppongi area of Tokyo. Canon Inc. founded on August 10, 1937, the name Canon carries such meanings as "holy scripture" and "criterion or standard of judgment." It effectively captures Canon's corporate spirit, which aims to set a global standard for advanced technologies and service while becoming a criterion in the industry to which others will aspire. The Canon logo, introduced in 1935, has undergone several changes as the company has grown.

Year| 1934| 1935| 1953| 1956|
logo| | | | |
The corporate philosophy of Canon is kyosei. A concise definition of this word would be “Living and working together for the common good” but canon’s definition is broader: “All people, regardless of race, religion or culture, harmoniously living and working together into the future. ” Unfortunately, the presence of imbalances in our world in such areas as trade, income levels and the environment hinders the achievement of kyosei. Through corporate activities based on kyosei, Canon strives to resolve imbalances in the world. Truly global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations and the environment. They must also bear the responsibility for the impact of their activities on society. For this reason, Canon's goal is to contribute to global prosperity and the well-being of mankind, which will lead to continuing growth and bring the world closer to achieving kyosei. Canon divided its main activities into three units, each unit’s products and sales ratio per are shown below:

1. Office Business Unit:
A variety of digital imaging solutions that deliver high image quality, high precision and high speed: Office Network Digital Multifunction Devices (MFDs), Color Network Digital MFDs, Personal-use Network Digital MFDs, Office Copying Machines, Full-color Copying Machines, Personal-use Copying Machines, Laser Printers, Large-Format Inkjet Printers, Digital Production Printers.

2. Imaging System Business Unit:
The unit produces digital imaging enriches and expands the ways and means of communication in daily life: Digital SLR Cameras, Compact Digital Cameras, Interchangeable Lenses, Digital Video Camcorders, Inkjet Multifunction Printers, Single Function Inkjet Printers, Image Scanners, Broadcast Equipment, and Calculators.

3. Industry and Others Business Unit:
Imaging technologies trusted by professionals that contribute to many different industries: Semiconductor Lithography Equipment, LCD Lithography Equipment, Medical Image Recording Equipment, Ophthalmic Products, Magnetic Heads, Micromotors, Computers, Handy Terminals, Document Scanners.

Key competitors Sales (billions of yen)
Nikon| Konica| Minolta|
Olympus| Sony| Epson|
Xerox| IBM| SCM|
Pentax| Leica| Kodak|
Litton| Hewlett Packard|

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SWOT Analysis

A. Strengths:
1. High spending and decentralizing R & D: With this high money expenditure of R&D, canon has worked to build up specialized expertise in several areas like in microelectronics, and explore many fields in copy machines, auto-focusing camera, strobe-integrated cameras, home VCRs, and electronic calculators. Then link them to offer innovative, state-of-the-art products.

Moreover, Canon has pursued decentralizing R&D departments and cross-function team work, so that R&D personnel are employed by the divisions where 80-90 percent of the company’s patentable inventions originate, and...
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