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Instructor’s Manual
Exploring Strategy
Ninth edition

Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle

For further instructor material please visit:

www.pearsoned.co.uk/mystrategylab
ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web)

 Pearson Education Limited 2011
Lecturers adopting the main text are permitted to download and photocopy the manual as required.

Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011 © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.

2 © Pearson Education Limited 2011

Contents
Acknowledgements Introduction Using this Manual Planning Your Approach Designing the Teaching Scheme A Guide to Using the Work Assignments A Guide to Using the Case Studies Strategy Lenses The Exploring Strategy Website A Guide to Using the Video Material Exploring Strategy Teachers’ Workshops Teaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25 27 27 28 28 29

Chapters
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Introducing Strategy The Environment Strategic Capabilities Strategic Purpose Culture and Strategy Business Strategy Corporate Strategy and Diversification International Strategy Innovation and Entrepreneurship Mergers, Acquisitions and Alliances Evaluating Strategies Strategy Development Processes Organising for Success Leadership and Strategic Change The Practice of Strategy

Pages
30 37 47 59 69 79 88 99 108 115 122 132 144 150 162

Case Teaching Notes
The LEGO Group: Working with Strategy The Global Pharmaceutical Industry: Swallowing a Bitter Pill Vodafone: Developing a Total Communications Strategy in the UK Market European Tour Operators: Confronting Competition in the Tourism Industry Evolution and Revolution in the Hi-Fi Sector Amazon.com 2007 - Early 2009 The Formula 1 Constructors Web Reservations International: Challenging Industry Norms Manchester United FC: Continuing Success but at What Cost? Hermes Fund Management, Total and Premier Oil: The Responsibility and Accountability of Business From Small Town Pharmacy to a Multinational Corporation: Pierre Fabre, Culture as a Competitive Advantage Cordia LLP: Service Reform in the Public Sector 170 175 180 183 193 196 201 207 213 223 226 230

3 © Pearson Education Limited 2011

Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Instructor’s Manual

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