Case study
Case study carnival cruise lines:exploiting a sea of global opportunity
Background
Q&A
Take Home Messsage
What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes
2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes?
: Carnival has adopted many measures as follows
Institude very strict security measures
Implementing strict health and security measures
Offering shorter cruises that embark closer to home(economic recessions)
Offering longer cruises that incorporate more exotic destinations(economic prosperity)
Minimizing staff costs by sourcing employees on a global basis
Offering a wide variety of themes, classes of service, and destinations
3\: What are some of the national differences that affect the operations of cruise lines?
There are four kind of differences that affect the operations of cruise lines:
Politcal or legal differences
Geographic differences
Economic differences
Sociocltural differences
: How might the cruise lines increase sales to people outside the United States?
: There are several ways as follows:
Promoting the many appealing features of its various cruises and lines
Partnering with foreign airlines and travel to get foreign visitors to its many ports of embarkation
What threats exist? How would you try to prevent these threats from becoming a reality?
The threats the cruise-line industry will face consists of :
Port capacity is becoming less and less.
Pollution of the seas is becoming more serious.
A major global economic disaster or a global health pandemic is also the threat.
To prevent these threat, Carnival should do as follows:
Firstly, it should invest heavily in research to minimize the environmental impact
Secondly, it should develop a more proper structure to complement existing capacity.
③ If these threats are
Background
Q&A
Take Home Messsage
What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes
2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes?
: Carnival has adopted many measures as follows
Institude very strict security measures
Implementing strict health and security measures
Offering shorter cruises that embark closer to home(economic recessions)
Offering longer cruises that incorporate more exotic destinations(economic prosperity)
Minimizing staff costs by sourcing employees on a global basis
Offering a wide variety of themes, classes of service, and destinations
3\: What are some of the national differences that affect the operations of cruise lines?
There are four kind of differences that affect the operations of cruise lines:
Politcal or legal differences
Geographic differences
Economic differences
Sociocltural differences
: How might the cruise lines increase sales to people outside the United States?
: There are several ways as follows:
Promoting the many appealing features of its various cruises and lines
Partnering with foreign airlines and travel to get foreign visitors to its many ports of embarkation
What threats exist? How would you try to prevent these threats from becoming a reality?
The threats the cruise-line industry will face consists of :
Port capacity is becoming less and less.
Pollution of the seas is becoming more serious.
A major global economic disaster or a global health pandemic is also the threat.
To prevent these threat, Carnival should do as follows:
Firstly, it should invest heavily in research to minimize the environmental impact
Secondly, it should develop a more proper structure to complement existing capacity.
③ If these threats are