case study

Topics: Motivation, Sales, Snack food Pages: 7 (1847 words) Published: February 18, 2014
BUSS 5114 - People, Organisations and Leadership
Study Period 1 2014
Assessment Task 2: Minor Case Study
2500 words (35% of total grade)

Read the Buddy’s Snack Company case study below and answer all the following questions:

1. Consider the situation of Lynda, Michael and Kyle. Explain how each employee’s situation relates to Equity Theory. 2. Explain the motivation of these three employees in terms of the Expectancy Theory of motivation. 3. Explain how you would attempt to motivate each employee in the coaching session if you were Mark Forest. Use the case study information, as well as motivation theories of your choice and research evidence from the literature to justify your recommendations. References: Provide a minimum of eight (8) recent references (no older than 2005). Six (6) of these must be refereed academic journal articles. Referencing style: Use the Harvard UniSA referencing style in all your assessments. A guide to the Harvard UniSA style is found at http://unisa.libguides.com/content.php?pid=224578&sid=1889060 Word limit: 2,500 words. 10% plus or minus the word limit is acceptable. If you exceed the 10% plus maximum limit, your grader will draw a line and will stop reading at that point. Assignment template: As an aid, there a template to help you format your answer (found at the end of this document). Marking criteria: The assignment marking criteria sheet is provided at the end of this document. Be guided by the criteria and mark weightings given to each aspect of this assignment. Assignment submission: Submit your assignment online via Gradebook. Please do not submit a coversheet as it will affect your Turnitin score. Just write your name, student number and the assignment title on the front page of your assignment as in the provided template. If you receive a high Turnitin score (above 15%- not including your reference section) please correct your assignment and save it with the same file name. Then re-submit your assignment via Gradebook. Turnitin is a tool to help you learn to acknowledge (cite) the authors of your literature research and to acknowledge the words of other writers by using quotation marks “...”. See http://www.unisa.edu.au/ltu/integrity/default.asp Late submission: Please note that assignments submitted after the due date, without an authorised extension, will receive a penalty of 10% a day deducted from the total available mark for the assignment for up to 7 calendar days. After 7 calendar days the assignment will not be marked. Case Study – Buddy’s Snack Company

Buddy’s Snack Company is a family-owned company located in the Rocky Mountains. Buddy Forest started the business in 1951 by selling homemade potato chips out of the back of his pickup truck. Nowadays Buddy’s is a $36 million snack food company that is struggling to regain market share lost to Frito-Lay and other fierce competitors. In the...
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