Case Study

Topics: Yunnan, Civil Aviation Administration of China, Hainan Airlines Pages: 5 (1404 words) Published: October 26, 2010
Ticket payment
Lucky Air has signed a partnership agreement with China's third-party payment platform for air ticket distribution to both businesses and consumers.

The cooperation is an important part of Lucky Air's efforts in updating of its ticket selling service.

When clients use a credit card to book an air ticket from Lucky Air, will pay for the ticket in advanced on their. The customer then needs to pay to according to a stated schedule. This has, to a large degree, solved cash flow issues for air ticket clients. It has greatly also simplified the payment procedures on Lucky Air's B2B website by reducing it from the previous six steps to three and making the payment of the website more accessible. In addition, this will make ticket returns more convenient for clients as the refund can be done real time.

Lucky Air said that after the B2C and B2B payment solutions are launched, its direct-sale and distribution efficiency will be greatly improved and management costs will be lowered. It said that this would benefit the consumers along with the company's existing automated office system, flight control system, accounting and capital management systems, and its e-commerce platform.

Low cost carrier Lucky Air was set up in Yunan by Hainan Airlines, Shanxi Airlines and Yunnan Shilin Aviation Travel Service Co., Ltd to serve passengers flying to and from Yunnan.  Yunnan Lucky Air Co., Ltd. (abbreviation: Lucky Air) is the fourth largest aviation group in China - Hainan Airlines Group member companies.As of 2009, Hainan Airlines Group's total assets of about 900 billion yuan, the total fleet size of over 200. Hainan Airlines Group member companies listed in Yunnan, the capacity share of the market, ranking second in Yunnan. February 26, 2006, Lucky Air smooth sailing. Since the date of sailing, Lucky Air "based in Yunnan, Yunnan service" has been opened Kunming to Xishuangbanna, Lijiang, Dali, Mans, Diqing, Tengchong, Pu'er, and Dali, Baoshan route = Banna, Banna Lijiang = and other routes in Yunnan. In order to enable more people to experience the beautiful scenery of Yunnan and rich culture, Lucky Air launched flights to Kunming, Chengdu, Chongqing, Xi'an, Taiyuan, Wuhan, Hefei, Wenzhou, Ningbo, Nanjing, Tianjin, Qingdao, Jinan, Shenyang, Dalian, Changsha, Fuzhou, Zhengzhou, Harbin, Lanzhou, Urumqi, Hohhot, Nanchang and other routes. Initially established in Kunming as the center, covering major cities in the province, radiation, southwest, northwest, east, north and northeast route network in major cities. June 1, 2009, the Yunnan provincial government way to Lucky Air shares inject 300 million, becoming the second largest shareholder of Lucky Air. Yunnan Province in order to meet the complex and changeable weather airport, Lucky Air selected the "Eagle of the plateau," said the Boeing 737-700 aircraft as the main model, excellent altitude performance for the safety and comfort of air travel offers a strong guarantee. Lucky Air holds "The Simple Life Happy Flight" concept, since the sail has since maintained excellent operating the operation quality and service quality, safety record and Lucky recorded the normal rate of China's civil aviation front rank; February 2008, the Civil Aviation Administration organized the "2007 Civil Aviation," customer satisfaction evaluation revealed, Lucky Air won the Civil Aviation Authority of Civil Aviation of China issued by the Association of Users Committee of Civil Aviation, "Customer Satisfaction Quality Award." January 2009, Lucky Air Services Civil Aviation of China again won the most authoritative awards. August 1, 2009, Lucky Air launched the "state of the Month" - Tour in Yunnan to the state tourism promotion and cultural activities to visitors at thirty thousand feet of altitude can also Tasting and features beautiful scenery of Yunnan minority culture So far, publicity has been successful in Dali, Yunnan, Xishuangbanna, Kunming,...
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