Case study

Global Strategy and Leadership

SMA

要重

Module

Module 1 - An introducing to strategy and leadership
Introducing strategy and leadership
The evolution of strategy
Differentiating strategy
Operational effectiveness
Competitive strategy productivity frontier Figure 1.1
Reading 1.1 Are you sure you have a strategy?
The elements of strategy
Arenas
Vehicles
Differentiaors
Staging
Economic logic
IKEA
Table 1 Testing the quality of your strategy
The emergence (
) of strategy
Developing the strategy
Figure 1.2 Strategic planning process leader Ethics in leadership
Classical view of ethics profit maximisation
Socioeconomic/broader view of ethics
Approaches to strategy
) approach
Rational (
Ansoff (1965) Module 4) five foruces (Porter 1980)
Processual approach
Table 1.1
Evolutionary (
) approach - sony, amazon
Systemic approach
Strategy process
Understanding the external envoironment (M2)
PESTEL from SMA environment = remote/industry environ.. Customers & markets
Unserstanding the internal environment (M3)
SWOT from SMA
Growth options in products nad markets (M4)
Strategic options, themes and implementing the final strategy (M5&6)
Leadership and decision-making (M7)
Strategic thinking big picture'
Linling strategic thinking and strategic planning
Strategic stretch and strategic fit
Amazon
Strategy equation
Example 1.1 Bendigo Bank
Level of strategy
Corporate strategy
Business strategy strategic business unit (SBU) SMA
Functional strategy
The global context of business
Drivers of globalisation
Competitive forces (e.g.
)
Technological force
Social force
Political forcer
Challenges of globalisation risks 2013,Semester 2

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Page Page SAT para Objective Reading/Q

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