Case Study
COMPANY PROFILE
BRITANIA
Britannia, one of India’s most trusted food brands, caters to consumers in all demographic and socio-economic segments across urban and rural India, through every day food like bakery and dairy products. Biscuits straddle nutrition, delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15% of energy, proteins, required by an adult). The fortified range of products also provides vitamins, Iron & Calcium.
Britannia innovates for strong presence in health and nutrition space
Living up to its credo “Eat Healthy Think Better” and meeting the needs of today’s consumers who like health and taste to co-exist in the food they eat, Britannia has been actively addressing health and nutrition through removal of unhealthy content (transfats) as well as addition of nutrients through fortification.
a. Removal of Transfats
Transfats produced during hydrogenation & refining of oil are particularly harmful to health as they can increase bad cholesterol and decrease good cholesterol. During the last decade conclusive scientific evidence has linked the consumption of industrially produced trans fatty acids (TFAs) with alterations of metabolism of blood lipids, vascular inflammation and the development of cardio-vascular diseases. Recommendations of international agencies like WHO (World Health Organisation) & PAHO (Pan American Health Organisation) have urged for the replacement of trans fatty acids in manufactured food with unsaturated fat.
Recognizing the changing global trends & health benefits of removing transfats, Britannia is the first Bakery brand in India to remove transfats from its products. Almost all the baked products in its portfolio are manufactured without transfats which include all its power brands Tiger, Milk Bikis,
BRITANIA
Britannia, one of India’s most trusted food brands, caters to consumers in all demographic and socio-economic segments across urban and rural India, through every day food like bakery and dairy products. Biscuits straddle nutrition, delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15% of energy, proteins, required by an adult). The fortified range of products also provides vitamins, Iron & Calcium.
Britannia innovates for strong presence in health and nutrition space
Living up to its credo “Eat Healthy Think Better” and meeting the needs of today’s consumers who like health and taste to co-exist in the food they eat, Britannia has been actively addressing health and nutrition through removal of unhealthy content (transfats) as well as addition of nutrients through fortification.
a. Removal of Transfats
Transfats produced during hydrogenation & refining of oil are particularly harmful to health as they can increase bad cholesterol and decrease good cholesterol. During the last decade conclusive scientific evidence has linked the consumption of industrially produced trans fatty acids (TFAs) with alterations of metabolism of blood lipids, vascular inflammation and the development of cardio-vascular diseases. Recommendations of international agencies like WHO (World Health Organisation) & PAHO (Pan American Health Organisation) have urged for the replacement of trans fatty acids in manufactured food with unsaturated fat.
Recognizing the changing global trends & health benefits of removing transfats, Britannia is the first Bakery brand in India to remove transfats from its products. Almost all the baked products in its portfolio are manufactured without transfats which include all its power brands Tiger, Milk Bikis,