Case Study
Murphy Brewery Ireland Limited
July 10, 2013
Cabitac, Danica Cyra S. 97
Mosnit, Jane Martha V. 97
Pastor, Christian Vinson 97
II. TABLE OF CONTENTS
III. EXECUTIVE SUMMARY
IV. SITUATION ANALYSIS 1. Environment(pest) 2. Industry 5 porters 3. Organization 7s
V. PROBLEMS FOUND IN SITUATION ANALYSIS
1. Statement of primary problems
2. Statement of secondary problems
VI. STRATEGICAL ALTERNATIVES FOR SOLVING PROBLEMS A. Description of strategic alternative 1 B. Description of strategic alternative 2 C. Description of strategic alternative 3
VII. SELECTION OF STRATEGIC ALTERNATIVE AND IMPLEMENTATION
VIII. SUMMARY
IX. APPENDICES
Mckinsey 7s
Irish
Strategy * Maintain the Irish Pubs. * Because of the positive feedback to the Irish Pubs use this and make a marketing strategy for the products. * Make an eye-catching advertisement * Focus on the market growth and the development of export markets. Structure * Conway asked David Ford, export manager, to examine Murphy’s position in the UK and European markets. * He said he would phone Michael Foley, distributor of Murphy’s in the states, to report on Murphy’s progress there. * Dan Leahy sent Patrick the report on the market for Murphy’s in Ireland * Conway asked his secretary to retrieve the two Irish Times articles which is about the importance of the Irish market and routed them to the marketing group Systems * Conway asked his staff regularly about the company’s status * The staff updates Patrick Conway about the current status of the company * Conway makes meetings for the betterment of the company
Shared Values
Style
Staff
Skills
Irish Market
Economic * Ireland economy is a fast moving economy * Important and dynamic market for all stout producers * 4 million consumers * A market in which stout hold the larger share at nearly 50% of all beer sales * Irish consumers are highly brand loyal
Political
July 10, 2013
Cabitac, Danica Cyra S. 97
Mosnit, Jane Martha V. 97
Pastor, Christian Vinson 97
II. TABLE OF CONTENTS
III. EXECUTIVE SUMMARY
IV. SITUATION ANALYSIS 1. Environment(pest) 2. Industry 5 porters 3. Organization 7s
V. PROBLEMS FOUND IN SITUATION ANALYSIS
1. Statement of primary problems
2. Statement of secondary problems
VI. STRATEGICAL ALTERNATIVES FOR SOLVING PROBLEMS A. Description of strategic alternative 1 B. Description of strategic alternative 2 C. Description of strategic alternative 3
VII. SELECTION OF STRATEGIC ALTERNATIVE AND IMPLEMENTATION
VIII. SUMMARY
IX. APPENDICES
Mckinsey 7s
Irish
Strategy * Maintain the Irish Pubs. * Because of the positive feedback to the Irish Pubs use this and make a marketing strategy for the products. * Make an eye-catching advertisement * Focus on the market growth and the development of export markets. Structure * Conway asked David Ford, export manager, to examine Murphy’s position in the UK and European markets. * He said he would phone Michael Foley, distributor of Murphy’s in the states, to report on Murphy’s progress there. * Dan Leahy sent Patrick the report on the market for Murphy’s in Ireland * Conway asked his secretary to retrieve the two Irish Times articles which is about the importance of the Irish market and routed them to the marketing group Systems * Conway asked his staff regularly about the company’s status * The staff updates Patrick Conway about the current status of the company * Conway makes meetings for the betterment of the company
Shared Values
Style
Staff
Skills
Irish Market
Economic * Ireland economy is a fast moving economy * Important and dynamic market for all stout producers * 4 million consumers * A market in which stout hold the larger share at nearly 50% of all beer sales * Irish consumers are highly brand loyal
Political