Case Study

Topics: Enterprise resource planning, Warehouse management system, Supply chain management Pages: 6 (1655 words) Published: May 30, 2013
Corona (Organización Corona S.A.)
South American Manufacturer Saves Time and Money with Best-practices Software Evaluation Methodology

by Jane Affleck

Case Study

Technology Evaluation Centers

Corona (Organización Corona S.A.)
Company: • Corona (Organización Corona S.A.)

Industry or Service: • The company manufactures, distributes, and sells tiles, porcelain products, and plumbing fixtures.

Geography: • a multinational company based in Colombia (South America), with manufacturing plants in the US and South America, and a business office in China

Software Requirements: • To find an enterprise resource planning (ERP) solution that it could implement at all of its manufacturing facilities, and that would integrate with customer relationship management (CRM) and human resources (HR) systems.

Users: • over 850 at the company’s manufacturing facilities

Software Selection Project Needs: • To use a methodology that would allow the company to compare the four ERP systems it already had in place at its various manufacturing facilities, and determine which one had the best overall functional match for the company’s requirements.

Software Selection Expert: • Corona chose TEC to help gather requirements and to perform an objective and thorough comparison of the functionality of two existing systems, and the top two ERP solutions in the market.

Benefits: • access to TEC’s ebestmatch™ decision support system (DSS) and reports showing weighted average and ranked scores for each vendor solution • a solid methodology for scoring vendor responses, ensuring confidence in final choice • a faster, more efficient, and time-saving software selection project—done by distance and at minimal cost

TEC Case Study: Corona


Company Background: South American Ceramics Specialist
Colombia-based Corona, a private, family-owned business founded in 1881, is one of the largest conglomerates in South America. Corona specializes in manufacturing ceramics and porcelain products for home renovation projects, as well as various industrial products such as ceramic electric insulators. In addition to 11 manufacturing facilities in the US and South America, Corona operates a number of retail outlets in Colombia as well as in the US and Mexico, and has an export office in China. The company also exports to over 32 countries around the world, and brings in over $1.25 billion (USD) annually in total sales. Over 90 percent of Corona’s employees work at the Colombian locations.

TEC’s methodology truly lived up to its reputation as a best practice. – Hernan Dario Londoño Zea, Director of IT, Corona

TEC Case Study: Corona


Corona Acquires Several Companies—and Several ERP Systems Corona’s strategy for expansion included a number of acquisitions, such as Mansfield Plumbing Products, located in Ohio (US). Though these acquisitions were helping the company achieve its plans for growth, each acquisition had its own enterprise resource planning (ERP) system. As a result, the company’s 11 manufacturing locations weren’t able to communicate effectively with each other. In particular, the different ERP systems were making it difficult to share crucial information about production planning and pre-production operations. But now Corona was faced with a couple of fundamental Corona realized that in order to fully benefit from these acquisitions, it would have to find one ERP solution that would best work for all of its manufacturing locations—and that would integrate well with other systems, such as human resources (HR), customer relationship management (CRM), warehouse management systems (WMSs), and others. “Our primary goal,” says Beatriz Eugenia Jaramillo Vásquez, Corona’s coordinator of process engineering and ERP, “was to find one ERP system that could be implemented at all manufacturing locations, allowing data to be consolidated and used effectively, and reducing overall complexity.” questions that needed to be...
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