Ebay: Facing the Challenge of Global Growth
Case 17 | Ebay: Facing the Challenge of Global Growth
ceeding in the Chinese market with great potential. Thus, eBay looked ahead to new challenges. Chief among these new challenges were the following: (1) How could the company maintain its stellar growth rates in the face of a maturing domestic market and an increasing threat of competition from substitutes for online auctions? (2) How could the company successfully penetrate the Chinese market?...