Case Study

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Case Quarterly

Teaching Cases in Action
Issue6,Spring2012

oikos

Sustainable Housing
Featured Case Writers and Cases:
Foreword • MurraySilvermanandTomThomas(SanFranciscoStateUniversity)-Kimpton Hotels: Balancing Strategy and Environmental Sustainability • TerenceTsaiandShuboLiu(ChinaEuropeInternationalBusinessSchool) -Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibilities • CharlesCorbett(UCLAAndersonSchoolofManagement)-The ReUse People: Turning Scrap into Sales • Winnersofthe2012oikosCaseWritingCompetition • Forthcomingcaseteachingeventsandothernews • Howtosubscribe

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Foreword

Dear reader,
ThetopicofourSpring2012issue isSustainableHousing.Ourhomes, officesandotherbuildingscause awholerangeofenvironmental impacts,includingcarbondioxide emissions,relatedtotheuseof energyfortheheating,lighting andrunningofthesebuildings; productionofconstruction materials;anddeconstructionof buildingsattheendoftheirlife. Inaddition,homelessnessand urbanslumsaresomeofthesocial problemsrelatedtothetopicof sustainablehousing. Inthisissuewepresentthree casesfromtheoikosonlinecase collection.TheKimptonHotels case(byMurraySilvermanandTom Thomas)describestherolloutof amajorenvironmentalinitiative (“EarthCare”programme)atthe chainofboutiquehotels.Terence TsaiandShuboLiuwriteabouttheir caseHunghomPeninsulainHong Kongandthecontroversyinvolved intheproposeddemolitionofthe never-occupiedresidentialbuilding complexofHunghomPeninsula. OurthirdcaseTheReUsePeople (byCharlesCorbett)alsofocuses onthebuildingdeconstruction processandgivesanaccountof anorganisationthatspecialises indeconstructionwiththeaimof reusingasmuchofthematerialsas possible,hencekeepingthemoutof landfill. Youwillfindseveralothercases onsustainablehousingintheoikos onlinecasecollection.Youmay beinterestedtochecktheLiving Homescase(byRebeccaHennand AndrewJ.Hoffman)whichdescribes astart-upcompanyoffering “green”,prefabricatedhomes.The HaywardLumberCompanycase tracesthegreeningofHayward LumberCompany,whichdecidedto switchtoForestStewardshipCouncil (FSC)certifiedlumbertomeeta growingdemandforgreenbuilding materialsinCalifornia.Another California-centredcaseisThe AmbroseHotelbyMagaliDelmasand CharlesCorbettthatdescribesecolabellingstrategiesofaCaliforniabasedhotel.Adifferentangletothe sustainablehousingproblemistaken byLisaJonesChristenseninthe caseJamiiBoraandKaputeiTown: thiscaseoutlinesanentrepreneurial solutiontotheproblemofurban slumsinNairobi(Kenya)andthe processofcreatinganinnovative newtown.Finally,thecaseThe Mountain’sInstitutesEarthBrick MachinebyJohnBuffingtonandTed Londonexposesthechallengesof growinganon-profitorganisation TheMountainInstitute(TMI)that producesenvironmentally-friendly bricksfromdirt,allowingforlow costconstructionofhousingand otherstructures. Fromtheecchcasecollection, otherinterestingcasesdealingwith environmentalandsocialaspects ofhousingareZETACommunities (StanfordBusinessSchool)a net-zeroenergy,prefabricated housingcompany;ProjectFrog (DardenBusinessPublishing)a sustainable-buildingmanufacturer transitioningfromstart-uptothe nextphaseofgrowth;Alarcity Housing(IBSCenterforManagement Research)ethicalpoliciesand practicesofacorporationinthe Indianhousingconstructionindustry; TheOrchidEcotel(IveyPublishing)anenvironmentally-friendly hotelinIndia;and,finally,Dharavi (HarvardBusinessPublishing)redevelopmentof...
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