Case Study

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Case Study
Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher, in your case) and prove your point. If you are an excellent lawyer, you can even convince the jury that your defendant is not guilty even if he is (not ethical, of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending on the nature of the case study. Basically there are two types of case studies: Open-ended and close-ended. Close-ended may have one or more questions at the end of the case for the reader to solve. Open-ended, on the contrast, may not contain any questions but require the reader to derive the problem statement and suggest a solution (thus, open). We will first look at the pattern for the Open-ended case type: Introduction / Overview. Although an optional part, it will give a professional look to your analysis. Overview would contain just 3-4 lines on what the case is about. Example: The case describes the situation of a sales manager Jim Howard whose company’s value statement claims to treat customers with dignity and respect; however, he finds that the exact opposite is being done. He wants to rectify the situation but is prevented by his boss. It basically illustrates how an employee is made helpless by his top management even when he has the power. Summary. Ideally, the summary should be 1/4th of the case. In general terms, it should be limited to one and a half page. The summary should contain very basic details of the case and shouldn’t include quotes and figures. Also, I’ve seen many students copying the exact same sentences from the case. Don’t do it. Trust me, it gives a very bad impression. Rephrase the sentences. SWOT Analysis.In case it’s a case about a company, list down the strengths, weaknesses, opportunities and threats of the company in bullet...
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