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Case Study
What Is Opportunity Recognition?
Opportunity recognition is a process used by entrepreneurs.

* Opportunity recognition, a theory based on entrepreneurship, suggests that people use a specific cognitive process to recognize the potential in a new business opportunity. The idea is based on considering past experiences, risks and market trends to recognize the potential in and make a decision about a business venture.
There are many different theoretical models of opportunity recognition process. * shown as follow:

Now over view an opportunity recognition process :

Education: Education is the most important of identify recognition process .Because I think education can learn and thinking about prior knowledge of market and customers problems.
Experience: experience is the another most important part of opportunity recognition process. Creative experience always actual to search for opportunity recognition process . there are two types of experience – * Personal experience: Personal experience of a human being is the moment-to-moment experience and sensory awareness of internal and external events.

* Work experience: Confusingly, “work experience” is also commonly used to mean an unadvertised opportunity, which you have organized yourself. These tend to be shorter than internships, and are less likely to be paid. Finally these two experience can identify the prior knowledge of market and customers problem .
Prior knowledge of market and customers problems: The knowledge that stems from previous experience .knowledge of a set of circumstances sufficient to make actions based on those circumstances wrongful The defendant was convicted because the prosecutor proved the defendant's of the victim's particular vulnerability. Interpersonal alertness: as an entrepreneur is creative person so they must be have alertness to opportunity recognition process.

Successful opportunity recognition: all the steps majarment an entrepreneur

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