Case Study

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COLLEGE OF ARTS AND SCIENCES

SCHOOL OF TECHNOLOGY, MANAGEMENT, AND LOGISTIC

INTRODUCTION OF MANAGEMENT
(BPMN1013)

RESEARCH OF CASE STUDY

PREPARED BY:
GROUP 11

TABLE OF CONTENT

1.0. Acknowledgement…………………………………………………3

2.0. Case study

2.1- Case 1- McDonald’s : Grilling Up an Empire……………….4 2.2- Case 9- Sony Corporation : An Evolution of Technology…14 2.3- Case 10- Nike :Spreading Out to Stay Together…………….23

3.0. References…………………………………………………….….42

ACKNOWLEDGEMENT

Special thanks to our lecturer, Mr. Zulkufli bin Aziz for giving us the opportunity to finish this assignment. With the help from him, we would be able to finish this assignment completely on time. In fact, he also gave us the adequate time for us to finish up our assignment. Besides, thank you to each of our group members for giving the good commitment and good cooperation towards this assignment. With the full cooperation of ten peoples in our groups [ Noorfazirah Binti Ahmad (212352), Airus Hani Azrita Binti Ab Ghani (212356), Lailatul Shahida Binti Shahril (212359), Nur Syazwani Binti Mohd Nizam (212360), Nur Adila Binti Husny (212372), Siti Jaliha Binti Ab Jalir (212373), Marcella Edmunt (212381), Nuraini Binti Ruslan (212385), Nurul Fatin Asyiqin Binti Roslan (212388) and Sara Nabila Binti Abd Malik.(212395) ] we were success in discussed all the cases and complete this assignment together. Lastly, we wish to thank to our colleagues and family members in giving us support to finish this assignment. Without their support, we definitely in a hard condition while finishing this assignment.

2.1 - CASE 1 – MCDONALD’S: GRILLING UP AN EMPIRE

Today McDonald’s have more than 32,000 local restaurants serving and more than 60 million customers in 117 countries each days. McDonald operation begin in 1940 when Dick and Mac opened McDonald’s Bar-B-Que restaurant in San Bernardino, California. In 1948, Dick and Mac close the operation for the renovation and reopened after three month later with the most popular item. In 1954, Ray Kroc, as multimode, was attraction and operation and learnt that the McDonald brother had desired to franchise their operation. Besides that, McDonald also into international market and continue to expend around the globe. For the management of McDonald, the main aspect to entire the business are ethical, truthful, and dependable. McDonald was conduct by their Board of Director that insure their act in the best interest. Apart from that, takes a proactive approach to enforcing their global food service. For the Global Perspective, McDonald has developed a strategy for operating their fast food enterprise. First, McDonald is not rely merely on its brand success in Unite State. Second, McDonald should attune their brand and also understand what the local cultures and develop a strategy that suitable with the local customer base. Based on the past experience, the future of McDonald is looking bright.

1. DESRIBE SOME OF THE MANAGEMENT CHALLLENGE McDONALD’S HAS LIKELY FACED IN ITS EXPANSION INTERNATIONALLY.

In order to become the ‘King of Fast Food’, McDonald has to face with many challenges. For example, they are luckily to survive in the changing political climate between the United States and the Soviet Union which then gave them the opportunity to open their restaurant in Moscow in 1990 after 14 years facing difficult negotiations. This lucky was helped by the persistent groups of managers they have. Another challenge that they faced was that when they expand their empire, they have to address the changes in the management of their restaurant around the world. They also have to change their brand according with the needs and wants of the local customers in each market they entered. They cannot simply run their businesses same for all market they had. This relates with the culture and environment of the surrounding. In order to improve their chance to achieve success, they also need to...
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