Case Study

Topics: Causality, Guerrilla marketing, War Pages: 1 (269 words) Published: February 9, 2013
Subject: UNICEF wages guerilla warfare – Case Study #1
Question 1: Do you think UNICEF’s campaigns will be effective? Why or Why not? I believe UNICEF’s campaign will not be as effective, given the fact that is hard to compete with other companies with more sophisticated and more economic advantages. We all know that if a product is bad but with the right marketing tactics it will attract people’s attention and gain great demand. It is difficult for UNICEF to compete with the many other companies that fill people’s wants. Question 2: Guerilla marketing tactics deliberately intend to “ambush” consumer in public places. Is this an effective marketing technique, or is it a violation of our right to go about our business undisturbed? Do these tactics intrude on our lives? In other words, is there a point where they cross a line? In my point of you it could be taken as crossing the line, but I consider that is justified because they are trying to support a noble cause. They are trying to take strategies to make people more conscious of the suffering of peoples around the world. Question 3: What are other ways UNICEF could spread the word about its causes such as the dangers of dirty water? UNICEF could spread the word around the world by using the most common type of media such as the internet, television, and the radio. With a message directed to the people with the purpose of trying to gain conscious and human sensibility. Through this it would help take necessary cautions to diminish this problem and help this great organization.
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