Case Study
Health On Digital Media
TJ Jerome Dela Cruz
Professor Robert Zornes
CMST 301 Project # 1 Case Study
University Of Maryland University College
November 11, 2012
HEALTH ON DIGITAL MEDIA
In the last several years, the use of Facebook, YouTube, Twitter and other social media tools to disseminate health messages has grown significantly, and continues to trend upward. Using social media tools has become an effective way to expand reach, foster engagement and increase access to credible, science-based health messages. Social media and other emerging communication technologies can connect millions of voices to: * Increase the timely dissemination and potential impact of health and safety information. * Leverage audience networks to facilitate information sharing. * Expand reach to include broader, more diverse audiences. * Personalize and reinforce health messages that can be more easily tailored or targeted to particular audiences. * Facilitate interactive communication, connection and public engagement. * Empower people to make safer and healthier decisions. Integrating social media into health 0 communication campaigns and activities allows health communicators to leverage social 1 dynamics and networks to encourage participation, conversation and community – all of which 2 can help spread key messages and influence health decision making. Social media also helps to 3 reach people when, where and how they want to receive health messages; it improves the 4 availability of content and may influence satisfaction and trust in the health messages 5 delivered. Likewise, tapping into personal networks and presenting information in multiple 6 formats, spaces, and sources helps to make messages more credible and effective. Over the 7 years, the internet has changes people’s relationships. Although
TJ Jerome Dela Cruz
Professor Robert Zornes
CMST 301 Project # 1 Case Study
University Of Maryland University College
November 11, 2012
HEALTH ON DIGITAL MEDIA
In the last several years, the use of Facebook, YouTube, Twitter and other social media tools to disseminate health messages has grown significantly, and continues to trend upward. Using social media tools has become an effective way to expand reach, foster engagement and increase access to credible, science-based health messages. Social media and other emerging communication technologies can connect millions of voices to: * Increase the timely dissemination and potential impact of health and safety information. * Leverage audience networks to facilitate information sharing. * Expand reach to include broader, more diverse audiences. * Personalize and reinforce health messages that can be more easily tailored or targeted to particular audiences. * Facilitate interactive communication, connection and public engagement. * Empower people to make safer and healthier decisions. Integrating social media into health 0 communication campaigns and activities allows health communicators to leverage social 1 dynamics and networks to encourage participation, conversation and community – all of which 2 can help spread key messages and influence health decision making. Social media also helps to 3 reach people when, where and how they want to receive health messages; it improves the 4 availability of content and may influence satisfaction and trust in the health messages 5 delivered. Likewise, tapping into personal networks and presenting information in multiple 6 formats, spaces, and sources helps to make messages more credible and effective. Over the 7 years, the internet has changes people’s relationships. Although