Case Study

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Table of Contents
Introduction about Oasis Bicycles2
Global Expansion Strategy2
Primary Objectives of the Human Resources Manager:3
An Executive Summary:4
Pest Analysis4
A Strategic HR plan for the next 12 months:9
Human Resources Planning9
Strategic Resourcing9
Reward Management11
Performance Management11
Learning and Development12
Application of a strategic HRM model13
Advantages & Disadvantages of the Contingency Approach13
Managing a global HR structure and system14
Potential HR problems14
Conclusion16
References17

Introduction about Oasis Bicycles
Oasis Bicycles is a Taiwanese-owned bicycle company but with design and manufacturing spread out across four continents. It is considered one of the world’s largest bicycle manufacturers with annual sales of around US$ 800 million – 93 per cent of which comes from outside Taiwan. According to the CEO, the biggest market for the company so far has been Europe, which accounts for just over half of their sales. The production is mainly based in Netherlands because of the attractive market in Europe and they purchase the components and other units from Taiwan suppliers. The main reason for transferring some production from the Far East to the Netherlands is to increase flexibility Global Expansion Strategy

In today’s global economy, many business leaders feel that that their respective organizations must constantly expand in order to find success. If a business owner is interested in reaching an international customer base by expanding his/her company, then he/she might want to consider the advantages that a reliable global expansion strategy could offer for the organization’s betterment. A global strategy might consist of variety of goals that have been established to measure and ensure the organization’s foray and subsequent growth into new markets. In order to meet those goals though, reliable information is needed that allows the company to formulate an effective strategy. For instance, the company might need to know which international markets are interested in their products and services and also they might need to know what types of domestic and international regulations will impact their business's success. Without considering these details, the organization/company might find it difficult to reach their expansion goals. In order to achieve this, the company has to seek the services of a well reputed, highly experienced and an expertise HRM consultant (BUSINESS.COM 2012). Human Resource Management consulting firm is recognized for its focus on selecting, managing, and developing talent. The HRM consultant identifies and interprets the attributes and capabilities required of key players to fulfil the clients’ business plans. Accordingly, the HRM consultant creates technology-enabled solutions including assessment tools, development processes, and coaching strategies focused to produce measurable business results. The HRM consultant understands the organisation where it is headed, and what it needs to get there (CAMBRIA 2012a). Human resource management is designing management systems to ensure that the human talent is well utilised for the accomplishment of the organisational goals. If human resources are to be an important part of successfully competing in the market world, a different level of thinking about HR management is essential(Mathis & Jackson 2011). HR manager guides and manages the overall provision of HR services, policies, and programs for a company. The HR manager originates and leads Human Resources practices and objectives that will provide an employee-oriented; high performance culture that emphasizes empowerment, quality, productivity and standards; goal attainment, and the recruitment and ongoing development of a superior work force. The Human Resources manager is responsible for the development of processes and metrics that support the achievement of the organization's...
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