Case Study

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Levi Strauss & Company
Case Analysis

Gaining Familiarity

Levi Strauss founded Levi Strauss and Company in the mid 1850s. In 1872 Levi Strauss got together with Jacob Davis, coming up with an idea to create a new clothing style. In 1873, they both were granted a patent to create this new style clothing, which today has become the world’s largest brand name apparel present in more than hundred countries. Recognizing Symptoms

Since Levi Strauss decided to use a new concept, which is ethical behavior, they need to think carefully about several symptoms that can appear in the future. For example, “How far can Levi Strauss Company go with this ethical behavior?” “How much can this ethical behavior affect the company, employees, and even the business world?” Furthermore, it is important them to prepare a backup plan or protection that can cover the damage as soon as possible. Identifying Goals

Levi Strauss and Company sets its commitments to a responsible business practice. More importantly, it is their approach to be ethically as possible as well as finding business partners with the same mindset. Conducting the Analysis

Levi Strauss and Company is all about promoting ethical business practice. It sets standards for other companies because of their ethical business practice. Who doesn’t want a product that was made ethically? Making the Diagnosis

This case details the importance of ethical behavior, which is accordingly the epitome of any successful business. However, there is an inconsistency in the ethical way of doing business. A business like Levi Strauss and Company cannot claim to be an ethical business if it disregards unethical behaviors by its suppliers. In fact, every business that regards the concept of doing ethical business should always be concerned with the appropriate behavior of all businesses that are in effect in the supply chain.

In addition, we know that Levi Strauss and Company is an ethical based company, but when...
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