Case Study

Topics: Batu Pahat, Malaysia, Taj Mahal Pages: 5 (1590 words) Published: November 22, 2012
Puan Hjh. Faiza Bawumi Sayed Ahmad

AGE : 69 years old
STATE : Mesir
EDUCATION : Diploma of Sewing
POSITION : Manager Director
BUSINESS ACTIVITY: Retailing of Food Items
ACHIEVEMENT: Operating from SME Bank’s Kompleks Kilang Bimbingan (KKB) initially, Syarikat Faiza is now the ultimate brand name for rice products in Malaysia. Faiza Company also receives ISO certificate 9001:2000 by sirim in 2004, Halal by jakim certificated, health certification (free sales by Ministry of Health). Founded by Pn. Hjh Faiza Bawumi Sayed Ahmad, the strength of FAIZA lies in its energetic and professional driving force with extensive knowledge and experience in its field.

As we know, Faiza Sdn Bhd is a sponsor of the TV3 reality programme “Bersamamu”. Pn. Hjh Faiza Bawumi Sayed Ahmad, 69 years old is a founder of Faiza Sdn Bhd. She was born in Mesir and oldest daughter from seven siblings. Her father is a tahfiz and businessman, which manage a restaurant in Mesir. Many students from Cairo interested in eating at his restaurant that have several of delicious foods. As an oldest daughter that still in school, Pn. Hjh Faiza has always been a cashier when his father's prayers or manage other business. Abu Bakar as a student from Malaysia who is pursuing a degree in religious studies and a master's degree is highly favored by her father. Pn. Hjh Faiza and Abu Bakar had a close relationship, finally they got married. In 1964, she had migrated to Malaysia that follows her late husband, Abu Bakar that has a child. Now, she has seven children. Pn. Hjh Faiza, grandmother to 32 grandchildren is busy make strategies planning to strengthen its position and her businesses in the country.

Eventhough she has her own business, she also care about her family. To her, education is important things in life, so, she supports their children and gives opportunity to them to continue their studies in highest level. She also allowed her children to follow her steps. Two of her children work as lecturer and the others assist her business.

Her husband works as a religious official. Therefore, Pn. Hjh Faiza fulfills her leisure time with saving money to help and support her husband in fare to visit their family in Cairo. Pn. Hjh Faiza who can speak fluent in Malay within three months so she able to sociable with her neighbours and still has enough time to do some charity works included hold a position as the President of the Malaysian Bumiputera Rice Wholesalers, Chairman of the Islamic Women's Welfare Organisation Malaysia (Perkim) Batu Pahat, Member of the Batu Pahat Umno division (Chairman Welfare Bureau) and the trustee orphan Batu Pahat.

In Mesir, Pn. Hjh. Faiza Bawumi Sayed Ahmad worked as a teacher at tahfiz Al-Quran after finished study in SPM level. For the further studies, she continued in diploma of sewing before success in their rice business. For the first time she join business she venture into the small business in sewing clothes like sewing safra, pillowcase and veil embroidery during leisure time. Then she also makes a business in encyclopedia set. At the same time, she also operate ‘rempah giling’ then selling to the neighbour and also stall, before she open retail shop in year 70th.

Success do not come to us easily, we need to work on it. As a founder of Syarikat Faiza Sdn. Bhd., Puan Hjh. Faiza Bawumi Sayed Ahmad, story about her successful often attract the attention of the reader to read. By having a precious experience as a cashier at her father who is a food seller and that why she have a desire become a successful entrepreneur.

At first, she started to take wages by sewing embroidery, she also done a business selling several of kitchen items. She sold kids clothes with price RM4 and started from that moment she has done a business from house to house and gain profit from it. Before she opened a grocery, she...
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