Case Study

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  • Topic: IPod Touch, IPhone, IPhone OS
  • Pages : 4 (734 words )
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  • Published : November 13, 2012
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Essentials of Management Information Systems
Essentials
KENNETH C. LAUDON AND JANE P. LAUDON

CHAPTER 4
CASE 2

IT INFRASTRUCTURE: HARDWARE AND SOFTWARE

Salesforce.com: SFA on the iPhone and iPod Touch

VIDEO
CASE

Systems
Systems
TAGS

SUMMARY

URL

CASE

Mobile digital platform; iPhone; Salesforce.com; sales force automation; device-based software development platforms; contemporary software application development; SaaS; PaaS; NetSuite.
Salesforce.com develops a mobile sales force management application for the iPhone using Apple’s iPhone software development platform (SDK). A striking, contemporary example of the emerging digital platform where most computing will take place by 2015. L= 4:27.

http://www.youtube.com/watch?v=fwo2VbDA1Io

Salesforce.com is a leading provider of software-as-a-service applications delivered over the Internet. The SaaS model is a departure from traditional software bought and installed on machines locally. Salesforce.com has been very successful and has shaken up the software industry with its innovative business model. More information on Salesforce.com is available in Chapter 5 of the text.

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Chapter 4 Case 2 salesforCe.Com: sfa on the iphone and ipod touCh

2

Apple is another company known for creative, disruptive new technologies and business models. One of its most recent products, the iPhone, represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what’s known as the iPhone SDK (software development kit) to developers free of charge.

This iPhone is very different from other smartphones because of its third-party development environment. Third-party applications make the iPhone unique, and the iPhone is an example of an open development platform being beneficial to the parent company. Salesforce.com is just one of many companies hoping to take advantage of the iPhone platform to broaden the...
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