case mstudy

One of the best ways to prepare yourself for conducting a SWOT analysis is to use example SWOT analyses for help and inspiration.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information and examine your own business with a critical eye. Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started. Personally, I recommend reading at least three—since they are prioritized lists, SWOT analyses are by nature pretty short, and the more examples you look at the more likely you are to spot ideas that are relevant to your own business needs.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free example business plans. The SWOT analyses are broken into three parts: First, we give you a quick introduction to what the company’s about (and if you want to know more about them, you can always read their complete business plan); second, the SWOT analysis; and lastly, some discussion of potential growth strategies for the business based on what’s revealed by the SWOT analysis (this is sometimes referred to as a TOWS analysis).
Example SWOT analysis for a craft beer brewery
Example SWOT analysis for a medicinal herb nursery
Example SWOT analysis for a pie shop and frozen pie distributor
Example SWOT analysis for an Etsy store that sells hats
Example SWOT analysis for a plastics recycling center
Example SWOT analysis for a medical services provider
When you’re ready to get started on your own SWOT analysis, you can use our free SWOT analysis template (available as a PDF).
Example SWOT Analysis: Sedibeng Breweries
About the Company
Sedibeng Breweries is a medium-scale brewery located in the growing industrial centre of Selebi Phikwe, Botswana. Their product is traditionally-brewed craft beer, targeted at white collar and working class Batswana alike. Sedibeng’s primary market