Case Involving Motivation Problems – Hong Kong Avionics

Topics: Strategic management, Balanced scorecard, Strategy map Pages: 12 (3154 words) Published: June 9, 2012
Case Involving Motivation Problems – Hong Kong Avionics

I/ Case study introduction
This report analyzes motivation problems of HKA. HKA stands for Hong Kong Avionics. it researches and develops a new technology called “Very Fast, Very Accurate” (VFVA). HKA would like to recruit more staff. Prior to do so, they, however, hire an outside consultant to assess employee needs as well as the moral and overall effectiveness. The consultant studies HKA’s situation by observing HKA and interviewing its employees. She has written down her impression and observations of the company into 6 categories: facilities, meetings, work allocation, turnover, salary and benefits and offices and facilities. After making those observations, the consultant interviews a cross-section of staff. She interviewed technical staff, scientist and administration staff. Our HKA’s motivation problems analyzing mainly bases on her impression, observations a excerpts from the interviews. II/ Theory Review

1. The Balanced Scorecard Concept
The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more 'balanced' view of organizational performance. 

The “new” balanced scorecard transforms an organization’s strategic plan from an attractive but passive document into the "marching orders" for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies.

The balanced scorecard approach provides a clear prescription as to what companies should measure in order to 'balance' the financial perspective. The balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. When fully deployed, the balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise.

Kaplan and Norton describe the innovation of the balanced scorecard as follows: “The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation”.

The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: The Learning & Growth Perspective

This perspective includes employee training and corporate cultural attitudes related to both individual and corporate self-improvement. In a knowledge-worker organization, people -- the only repository of knowledge -- are the main resource. In the current climate of rapid technological change, it is becoming necessary for knowledge workers to be in a continuous learning mode. Metrics can be put into place to guide managers in focusing training funds where they can help the most. In...
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