Case Incident 1

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CHAPTER 8
Case Incident 2
ABUSIVE CUSTOMERS CAUSE EMOTIONS TO RUN HIGH

Telephone customers- service representatives have a tough time these days. With automated telephone system that creates a labyrinth for customers, results in long hold times, and makes it difficult for them to speak to an actual human being, a customer’s frustration often settles in before the representative has had time to say “hello”. Says Donna Earl, an owner of a customer service consulting firm in San Francisco, “By the time you get to the person you need to talk to you’re mad.” Erin Calabrese knows all too well just how made customers can get. A customer’s service representative at a financial service company, she still vividly recalls one of her worst experiences with a customer named Jane. Jane called Calabrese over some charges on her credit card and began “ranting and raving”. Your #% #% companies who do you think you are? Yelled Jane. Though Calabrese tried to console the irate customer by offering a refund, Jane only called Calabrese an “idiot”. The heated conversation continued for almost 10 minutes before Calabrese shaking handed the phone to her supervisor and left her desk. Sometimes customer can be downright racist. One customer service representative finally quit her job at a New Jersey company because she constantly heard racial remarks from customer offer, she contends, they heard her Spanish accent. By the time you leave, your head is spinning with all the complaints, she said. Unfortunately, these employees have little choice but to take the abuse. Many companies require customer service employees to display positive emotions at all times to maintain satisfied customers. But the result could be an emotional nightmare that doesn’t necessarily end once the calls stop. Calabrese stated that she wound frequently take her negative emotions home. The day after she received the abusive call from Jane, Calabrese went home and started a fight with her roommate. It was an all...
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