Case Deluxe Corporation

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Deluxe Corporation
Ninth Annual Institutional Investor Forum Sidoti & Company, LLC

Jeff Johnson, Treasurer and Vice President Investor Relations September 24, 2010

Presentation Scope
■ Comments are limited to information already publicly released: – 10-K for 2009, filed February 19, 2010 – 10-Q for Q2 2010, filed August 5, 2010

■ All estimates and projections are subject to risks and uncertainties that could cause actual future results to differ materially from those estimated or projected. Additional information about various factors that could cause actual results to differ from those projected are contained in the Company’s Form 10-K for the year ended December 31, 2009 ■ Non-GAAP financial measures are reconciled to the comparable GAAP financial measure in our quarterly earnings releases furnished on Form 8-K, and posted on www.deluxe.com 2

Deluxe Spokespeople
Lee Schram
Chief Executive Officer

Terry Peterson
SVP and Chief Financial Officer

Jeff Johnson
Treasurer and VP, Investor Relations

3

Did You Know?
■ Several years ago 14% of revenue outside checks; 37% today shifting to 55% over next several years ■ 4 million active small business customers ■ Trusted advisor to 6,400 financial institutions ■ Host more than 400,000 small business Web sites ■ First and largest social network targeted exclusively at small businesses ■ Serve 15 of the top communication providers in North America and Europe ■ Strong SMB Net Promoter Scores (72) 4

Test and Learn

Mobile Truck Tour

WABC
WCBS KABC Small Business Contest Brand Awareness

WNYC WBBM

WCCO

5

Market Leader
Consolidated Deluxe (Fiscal 2009)
Revenue $1.34B Adj. Diluted EPS $2.44* Adj. Operating Income $232M* Operating Cash Flow $206M

Small Business Services

Financial Services

Direct Checks

(58%)
Revenue: $785M Adjusted Op Income: $100M*
■ Industry: >$50B ■ Small Business Customers: ~4M

(30%)
Revenue: $396M Adjusted Op Income: $77M*
■ Industry: ~$1.5B ■ Financial Institutions Served: 6,400

(12%)
Revenue: $163M Adjusted Op Income: $56M*
■ Industry: ~$350M ■ Lifetime Customers: ~45M, plus Custom Direct Customers 6

Adjusted EPS and operating income excludes costs related to restructuring, asset impairment charges, transaction related costs, and gain on debt extinguishment.

Strategy and Focus
Strategy
Become the best at helping small businesses and financial institutions grow By Offering

Five Key Focus Areas to Deliver Strategy
Financial Institutions Direct-toConsumer Small Business Core Small Business Services Cost Reductions and Simplifications

Focus on our core check capabilities Grow outside checks by helping FIs expand core deposits Optimize Cash Flow – Acquired Custom Direct in April 2010

Enhance eCommerce capabilities Improve segmented customer focus Grow business services including: logo design, payroll, web hosting, other web services and business networking

A suite of life-cycle driven solutions that help customers operate, protect, and grow their business

Continue work on our expanded $325 million cost reduction initiative

7

FS Strategic Execution Roadmap
Financial Financial Services Services Grow check share

Significant number of large National (Titan) competitive accounts up for renewal now to late 2011

Grow portfolio of new deposit products and services
(Cultivator focus)

8

SBS Strategic Execution Roadmap
Small Business Small Business Services Services Grow core products... • Enhanced e-commerce • Segmentation • Getting new customers

Small Business Workflow
Branding
Imaging/ Promo Logo Design Mobile Branding

Promoting
Full Color/ Web-to-Print Direct Mail E-mail Marketing SEM Services Mobile Promotions

Selling
Web Design Web Hosting Market Intelligence Business Networking

Operating
Checks, Forms Other Printed Prod. Payroll Services Security/ Fraud Prot.

Grow new business services

(320K customers)
SM

(80K customers)...
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