Case: Customer Relationship Management and Competitive Advantage

Topics: Customer relationship management, Marketing, Cost Pages: 1 (292 words) Published: April 22, 2011
Case Study Questions and Answer:

1. Do you agree with the argument made by Nicholas Carr to support his position that IT no longer gives companies a competitive advantage? Why or why not?

I do not agree, IT is more expensive because of the technology that being use. Their are more training to overcome to understand the technology to those who are new to it. If all companies in a competitive industry invest in IT at the same approximate level of expenditure then IT cannot be a strategic advantage to a given company.The IT infrastructure and the continual improvements made to it allow a company to adjust the mix of traditional resources such as physical and human resources to provide a highly competitive company.

2. Do you agree with the argument made by the business leaders in this case in support of the competitive advantage that IT can provide to a business? Why or why not?

Yes I agree, because in the use of IT your company will work easy and for sufficient at all time. But all companies are not at the same level of IT usage and you cannot generalize that increased IT expenditures no longer have value to a company.

3. What are several ways that IT could provide a competitive advantage to a business? Use some of the companies mentioned in this case as examples. Visit their websites to gather more information to help you answer.

In IT use the communication of the company between their clients or in the people are being wide spread. The organization will become known because of the IT.Used of IT improve the value chain for the company. Used of IT Improve the customer relationship management system.
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