Jela De Leon
Arceli Fajardo
Auxil Jamorol
Aris Zoleta
Nerisa Torres

Case: Blake Electronics

Statement of the problem:

a. Should Steve contract the services of an outside research agency? b. If survey is warranted, should he employ MAI or I&K? c. Should the new product line be introduced?

Analysis of the problem:

MAI’s proposal directly provides Steve the conditional probabilities he needs such as the probability of a successful venture given a favorable survey. Although the information from Iverstine and Kinard (I&K) is different, we can easily use Bayes’ theory to I&K information to compute the revised probabilities. As such, does not need any additional information from I&K. Steve’s problem involves three decisions. First, should he contract the services of an outside research agency? Second, if a survey is warranted, should he employ MAI or I&K? Third, in any case, should the new product line be introduced?

Alternative Solutions:

If Steve decides not to conduct a survey, the decision is to introduce the product with an EMV of $700,000 [= (0.6)($1,500,000) + (0.4)(-$500,000)]. See page 2 for the decision tree.

If Steve decides to conduct the survey, he has to choose between MAI and I&K. If he chooses MAI for the survey, the best choice is to introduce the product irrespective of whether the survey results are favorable or unfavorable. The EMV is $800,000 if the survey results are favorable, while the EMV is only $200,000 if the survey results are unfavorable. The overall EMV of hiring MAI is $500,000 [= (0.5)($800,000) + (0.5)($200,000)].

If Steve chooses I&K for the survey, the best choice is to introduce the product if survey results are favorable, for an EMV of $940,000. On the other hand, if the survey results are unfavorable, the best decision is to not introduce the product for an EMV of -$300,000 (the cost of the survey). The overall EMV of hiring MAI is $468,800 [= (0.62)($940,000) +...

...Case Study – BlakeElectronics
Decision Making Model
1) Defining the Problem:
Should Steve contract any of the marketing companies that will assess the favorability of introducing the products to the market?
If he will contract any of the two companies, which one would he choose (MAI or I&K)?
Should the new products be even introduced to the market?
2) Developing a Model:
MAI’s proposal directly gives Steve the conditional probabilities he...

...Chapter 1 – Introduction to Data Communications
Th is is th e b egin n in g of a cu m u la tive ca s e s tu d y a b ou t a fictit iou s fir m we ca ll Next-Da y Air
S er vice (NDAS ). Th e ca s e s t u d y b egin s h er e in Ch a p ter 1 a n d con tin u es th r ou gh ou t th e r es t of th e
b ook . It r equ ir es you to com p lete ta s k s th a t a r e r ela ted to top ics cover ed in ea ch cor r es p on d in g
ch a p ter of th e text. Th e en d of ea ch ch a p ter con ta in s th e ca s...

...Case: BlakeElectronics
Statement of the problem:
a. Should Steve contract the services of an outside research agency?
b. If survey is warranted, should he employ MAI or I&K?
c. Should the new product line be introduced?
MAI’s proposal directly gives Steve the conditional probabilities he needs (e.g., probability of a
successful venture given a favorable survey). Although the information from Iverstine and Kinard
(I&K) is different, we...

...Case Study: BlakeElectronicsCASE:
1.) MAI’s proposal directly gives Steve the conditional probabilities he needs (e.g., probability of a
successful venture given a favorable survey). Although the information from Iverstine and Kinard (I&K) is different, we can easily use Bayes’ theorem to on I&K information to compute the revised probabilities. As such, does not need any additional information from I&K.
2.) Steve’s...

...because estimating the parameters of a linear model is relatively simple statistically. Assuming a linear relation is not overly restrictive. For one thing, many variables are actually linearly related or very nearly linearly related.
For those cases where Y and X are instead related in a curvilinear fashion, you will see that a simple transformation of the variables often makes it possible to model nonlinear relations within the framework of the linear regression model....

...the electronic record which in itself introduced new thoughts and concepts of the whole profession. An upbeat account of the United States Centre for Electronic Records Archive focuses on access and validation strategies. A wider perspective is taken from an Australian viewpoint showing how record keeping is increasingly electronic, but emphasizes the essence of traditional records management and informational skills.
The electronic...

...Samsung Electronics
From Wikipedia, the free encyclopedia
Samsung Electronics Co., Ltd
삼성전자
三星電子
Type
Public
Traded as
KRX: 005930, KRX:005935, LSE: SMSN,LSE: SMSD
Industry
Consumer electronics
Telecoms equipment
Semiconductors
Home appliances
Founded
1969 (Samsung Electric Industries)
1988 (Samsung Electronics)
Headquarters
Suwon, Gyeonggi Province,South Korea
Area served
Worldwide
Key people
Lee Kun-hee...

...Electronic Literature Pedagogy: A Questionable Approach
by: Chris Mott
WHY SHOULD I TEACH ELECTRONIC LITERATURE?
The first reason to teach electronic literature is practical: digital media are the most rapidly growing forms of communication, and they will only grow in their influence and pervasiveness. Most of our students are fairly skillful with electronic technology, but as we all know, skill is not literacy. Literacy includes the...

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