case assignment 3
Ayivi Koutodjo
Case Assignment 3
Professor Erickson
Liberty University
BUSI 600- B02 September 7, 2014
Case Assignment 3: Surveys
Communication approach is a critical step in a business research. It involves surveying or interviewing people and recording their responses for analysis (Cooper & Schindler, 2013, pg. 218). Despite its disadvantages, surveys have gained in popularity. Nevertheless, surveys need a good planning, which would ultimately lead to an excellent analysis. Critique the survey used for the study In this case, “Inquiring Minds Want to Know ---Now!” (Schindler & Cooper, 2011), Penton Media relied on self-administered survey to gather information from subscribers. The questionnaire is sent to subscribers through mail. The basic concept of survey research involves capturing beliefs, attitudes, or outcomes that can be generalized to a population from which the sample was selected (Alderman & Salem, 2010, pg. 1381). Self-administered survey allows enough time for participants to complete the survey. In addition, it enables Penton Media to maximize participation as subscribers could include more than one input. Before, Penton Media send the questionnaire out; some preliminary studies have been conducted such as sample and questionnaire pre-testing. The relevance of data that would be collected depends on the effectiveness of a sample and questionnaire pretesting (Etchegaray & Fischer, 2011). In doing so, Penton Media pre-tested its questionnaire by phone with a small sample drawn from 1.7 million subscribers. In pre-testing the questionnaire, questions that respondents have difficulty understanding or interpret differently than the
Case Assignment 3
Professor Erickson
Liberty University
BUSI 600- B02 September 7, 2014
Case Assignment 3: Surveys
Communication approach is a critical step in a business research. It involves surveying or interviewing people and recording their responses for analysis (Cooper & Schindler, 2013, pg. 218). Despite its disadvantages, surveys have gained in popularity. Nevertheless, surveys need a good planning, which would ultimately lead to an excellent analysis. Critique the survey used for the study In this case, “Inquiring Minds Want to Know ---Now!” (Schindler & Cooper, 2011), Penton Media relied on self-administered survey to gather information from subscribers. The questionnaire is sent to subscribers through mail. The basic concept of survey research involves capturing beliefs, attitudes, or outcomes that can be generalized to a population from which the sample was selected (Alderman & Salem, 2010, pg. 1381). Self-administered survey allows enough time for participants to complete the survey. In addition, it enables Penton Media to maximize participation as subscribers could include more than one input. Before, Penton Media send the questionnaire out; some preliminary studies have been conducted such as sample and questionnaire pre-testing. The relevance of data that would be collected depends on the effectiveness of a sample and questionnaire pretesting (Etchegaray & Fischer, 2011). In doing so, Penton Media pre-tested its questionnaire by phone with a small sample drawn from 1.7 million subscribers. In pre-testing the questionnaire, questions that respondents have difficulty understanding or interpret differently than the