Case Analysis – Wal-Mart
Wal-Mart rules the Fortune 500 for the second year in a row -- and the eighth time this decade -- beating Exxon Mobil decisively in the battle to be crowned America's largest company. In just a few decades, Wal-Mart's rapid development has created a miracle in the retail industry. Wal-Mart successfully obtained business, at the same time, put big influence to customers, suppliers or even the whole society. "Every Day Low Price" benefits its numerous customers worldwide and tens of thousands of national suppliers provide products and services to Wal-Mart. For the retail industry and the whole business Wal-Mart has developed into a benchmark. As the nation's largest private employer and the world's largest retailer, Wal-Mart was established by the U.S. retail legend Mr. Sam Walton in 1962 in Rogers, Arkansas City. As of May 2011, Wal-Mart has opened more than 8970 worldwide stores, employs more than 210 million people, located in the United States, Mexico, Brazil, Argentina, Puerto Rico, the United Kingdom, Canada, China, Japan, Costa Rica, Guatemala, Honduras , El Salvador, Nicaragua and other 16 countries. Over 176 million people visit Wal-Mart every week.
Find new business model, maintain high performance, and make sustainable innovations under global economy.
As a global retail giant Wal-Mart developed nearly half century, its successful experience within the industry continue to studied by competitors, while Wal-Mart's case has become a hot topic in
business school. Low price strategy is the magic weapon and in order to achieve truly low-cost, offer maximum profit to consumers, Wal-Mart strictly controls, reduces costs, improves efficiency, standardizes accuracy uniform store management, and builds a global information technology and efficient green supply chain system. Cost control is a vital factor in corporate profits, also is one of ongoing practice, in which innovations will continue to raise the company's bottom line .However, the Chinese old saying says "KAI YUAN JIE LIU" is the fundamentality of survival. KAI YUAN JIE LIU means to broaden the source of income and reduce the expenditure to maintain thrive. Create new business models and profit breakthrough to continually enhance the competitiveness of Wal-Mart, make it shoo-in in the increasingly fierce battle in business. Sell management system and standards of Wal-Mart
Franchises in emerging market
A . Sell Wal-Mart management system and standards of Wal-Mart What to sell?
Wal-Mart's perfect store management experience , "full information" of a strong supply chain management system and sustainable strategy can be used to provide consulting and training services for other companies . Wal-Mart's brand concept , experiencese and maturing of the management mechanism, standardized processes in the past 50 years are valuable assets within the industry, and the whole business society. Wal-Mart can take advantage of its complete supply chain, store management information system, management skills and other aspects of logistics experience, sustainability practices to offer guidance and help for other companies . Through the courageous and prudent strategy of market expansion, Wal-Mart occupied the terminal channels, then build a large customer base; at the same time, make use of advanced information technology to create an efficient and transparent supply chain system, Wal-Mat not only improved the supply chain efficiency, reduced costs, also controlled the entire supply chain and enhanced the bargaining power. Wal-Mart's market expansion strategy is through control of the consumer end,
and with very powerful supply chain system to dominate the negotiations with the supplier and then ultimately realize the "Every Day Low Price" -the ultimate advantage. Wal-Mart shopping center and Sam's Club stores are all large stores and the products cover all aspects of daily life. As too many varieties of goods, customer...
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