Case Analysis on Singapore International Airlines

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Case Analysis on Singapore International Airlines
Lee Yueh-Hsien #2313
Institute of Business and Accounting, Kwansei Gakuin University

Apart from my efforts, the success of any projects mainly depends on the encouragement and guidelines from many others. I take this opportunity to express my heartily appreciation to those who have been involved in the success of completion of this paper. Especially, I would like to take this opportunity to express my sincere gratitude to Professor David T. Methe of Institute of Business and Accounting at Kwansei Gakuin Uuiversity for offering me tremendous theoretical knowledge and the opportunity to have analysis on the case of Singapore International Airline as the final examination. The analysis process with the overall studies in the course of corporate strategy offered in this Spring semester provides me the opportunity to study the general management and to develop the perspective of a manager viewing from the corporate level in an organization. Abstract

Singapore International Airline (SIA) as described in the case being one of the leading top airlines in the international industry is facing several competitive issues which are turning its situation with challenges of redefining strategies for its competitiveness. This paper will examine and analyze the case of “Singapore International Airline: Preparing for Turbulence Ahead”. It details with the internal and external environment analysis and how SIA strategies keep its success over the past. Finally, recommendations for SIA dealing with its problems and strategies for it to take in which to further increase its competitiveness as a global player.

Singapore International Airlines (SIA) as stated in the case is being one of the top leading airline companies in the world with well records in terms of its operational performance and its profitability history. According to the case, SIA has started its business since the split from...
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