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Case Analysis on Abay International Bank

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Case Analysis on Abay International Bank
UNIVERSITY OF GREENWICH COURSE WORK COVERSHEET

Student Name: | 1. Ali Ahmed Ali 2. Deribe Meshesha 3. Tsega Mekonen 4. Hirpasa Elala | Student ID number: | 1. 000799442 2. 000799350 3. 000799335 4. 000799345 | Course Code: | BUSI 1271 | Title of Course: | Global Strategy | Title of Assessment: | Group case analysis | Type of Assessment | X |
Essay | Tutor’s Name: | Dr. Tariku Atomsa | Date Assessment Due: | July 27, 2013 |

Table of Contents Acronyms 1. Introduction 4 2. Company Overview 4 3. External Environment Analysis 5 4. Five Forces of Competition Analysis 6 a) Threats of new entrants 6 b) Threats of substitute services 7 c) Bargaining power of customers 7 e) Intensity of competitive rivalry 8 5. Internal Environment Analysis 8 6. Success Factors of the Company 12 7. Conclusion 12 References

Acronyms AB Abay Bank
ATM Automatic Teller Machine
CBE Commercial Bank of Ethiopia ETB Ethiopian Birr
GDP Gross National Product
GTP Growth and Transformation Plan
IT Information technology
LIB Lion International Bank
MFI Micro Finance Institutions
MoFED Ministry of Finance and Economic Development
NBE National Bank of Ethiopia
R & D Research and Development
ROA Return on Asset
ROC Return on paid up capital
S.Co Share Company
SSA Sub-Sahara Africa
USD United States Dollar
WTO World Trade Organization
MFIs Micro Finance Institutions

1. Introduction

This paper will deal with strategic review of Abay Bank S.Co. In this review external and internal environments of the bank will be analyzed in order to understand external factors which influences bank operations in one way another. It is essential to think strategically to understand the environment and the industry in which the company operates. The company’s market position and its competitiveness with similar service providers



References: Abay Bank S.C (2012) Annual Report of Abay Bank Abay Bank five years strategy (2013) Five years strategy, implementation plan, resource and Beamish, Paul W. (1990) International management: The internationalization process. Printed in the United States of America Francis, G. Jay et al (1998) Principles of Banking: Printed in United States of America. P6. Friedman, David H (1998) Money and Banking: 4th edn. American bankers association. Washington DC. National Bank of Ethiopia (2013) Performance of financial institutions: Financial stability and Soundness. Birritu # 114. Addis Ababa Porter, Michael (1996) what is strategy: Harvard business review Ritter, Lawrence S. and Silber, William L. (1993) Principles of money, Banking, and Financial markets: 8th edn. printed in United states of America.

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