The Ultimate Fighting Championship (UFC) is a mixed martial arts (MMA) company. The UFC is controlled by its parent company Zuffa LLC, which is operated by Fertitta brothers and Dana White. The UFC has suffered a lot of financial and ethics issues until the Feritta brothers bought it for $2 million in 2001. At the same time, they established Zuffa, LLC. After purchasing UFC, Zuffa’s priority was legitimizing MMA as a sport. In addition to the purchase of UFC, Zuffa also acquired three large former competitors. Also, Zuffa reached out to UFC fans in a variety of ways, such as PPV events, video games, UFC merchandise, popular social media, and the pre-fight weigh-ins. The goal of the company:
The goal now for Zuffa’s management group is to expand UFC in China, India, and South Korea. Competitor:
UFC is dominating in the industry. They also led other companies in the industry. Strengths:
UFC is the market leader of the mixed martial arts promotion industry. About 90% of the industry’s total revenue is from UFC. This shows that UFC dominate the industry although a few numbers of competitors presence in the industry. UFC is also part of a monopoly business. They led other companies in the industry. Weaknesses:
UFC experience a difficulty in controlling the operation and the quality of its show as it involves domestic and international market. Fans also worry about the quality of UFC shows that would be diluted with international fighters. If the show is dilute with international fighters, the core customers which are base in North America would decline and perhaps due to the decrease in customers’ satisfaction. In addition, UFC have to understand how the international market perceives its show and company. UFC also should have a strong collaboration with international sponsor in order to be success in the international market. Opportunities:
Since it is a...