The OS unit needs to immediately accomplish several things:
1. Stop occupying so much of Guehler’s time. He has four other business units, all of which are larger than OS.
2. Start making money. OS had been losing money since 1979. Gains were continually offset by a declining sales volume.
3. Improve internal morale. Because results had never matched the high potential of their technology, the unit had become defensive and isolated. OS needed to communicate to get more support within the division.
4. OS was unable to demonstrate their economic viability, and was hurting its own creditability within the company. OS needs to start paying its way by making money on its existing business rather than continuing to invest in stale ones.
5. OS needed to develop major new applications and to concentrate on the promising, new, unrelated project that was projected to develop into a $200 million business, and would need $5 million in money. This was Wong’s Aiming Device.
OS’s credibility within SSSD and 3M was low. Two other business units...