XTo re-establish Napster as the market leader for online music downloading industry. XTo establish a competitive market share in the pay-for-play market. XRegain the majority original customer base, and entice new users.
XAnyone that has internet access and an interest in music. XAll ages, races, sexes, income levels, education levels and computer knowledge levels. XAnyone with a minimal understanding of the internet.
XProduct- Legal Music Downloads with the following benefits: ÏMusic Downloads (Legal rights to 500,000 songs)
ÏView Music Videos
ÏAccess Billboard Chart Information
ÏSynchronize music to other devices
ÏDetailed Artist and Album information
ÏPowerful Recommendation Engine
ÏPersonal Inboxes for Music and Messages*
ÏAbility to Browse Other Users Music Collections*
ÏSearch Engines by Genre, Artist, Track Title, or Popularity ÏComplimentary products such as digital recording media, CDs and MP3 players ÏAbility to Send Music to Friends within or outside the service* ÏAccess to Professionally Programmed Radio Stations*
ÏPremium Service $9.95 (includes all (*) products above)
ÏPromote through partnerships with Microsoft, Gateway, Yahoo and Samsung ÏPartnerships with XM Satellite Radio, Tower Records in Japan, a marketing agreement with BellSouth Corp. of Atlanta ÏPossible partnership to rollout with cell phones on LM Ericsson of Stockholm
ÏGift cards are available at various retail stores throughout music areas as well as point of purchase ÏLinked directly through Yahoo! by use of banners, search engines and e-mail ÏNapster soft ware is preloaded on all Microsoft computers (they hold 80% of the operating system market) ÏSamsung...