Case Analysis Campbell Soup

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Case
 Analysis
 Campbell
 Soup
 Ltd.
 

 

  University
 of
 Toronto
  Date:
 
 03/25/2009
  Name:
 
  ID:
 997242176
  Course:
 MGT492
  Lecturer:
  Assignment:
 Case
 Analysis
 
 
 
 
 
 
 

Table
 of
 Content
 
 
  1. Introduction………………....…………………………………………………………………………...3   2. Campbell
 Soup
 Ltd.
 History………………………………………………………………………..4   a. The
 Cooperation……………………………………………………………………………..4   b. Campbell
 Canada…………………………………………………………………………….6   3. Analysis…………………………………………………………………………………………………….7   a. SWOT
 Analysis.………………………………………………………………………………7   i. Strength………………………………………………………………………………8   ii. Weaknesses……………………………………………………………………….10   iii. Opportunities…………………………………………………………………….11   iv. Threats……………………………………………………………………………...14   4. Recommendation……………………………………………………………………………………15   5. Conclusion……………………………………………………………………………………………...16   6. Reference……………………………………………………………………………………………….18   7. Appendix………………………………………………………………………………………………..19  

 
 
 
 
 
  2
 
 
 
 
 
 
 
 
 
 
  Page
 #
 

1.
 Introduction
  The
  case
  analysis
  of
  my
  assignment
  deals
  with
  the
  worldwide
  known
  firm
  Campbell
  Soup
  Ltd.,
  which
  is
  a
  food-­‐processing
  firm
  with
  its
  headquarters
  located
  in
  Camden,
  New
 Jersey.
  In
 the
 case
 we
 follow
 the
 role
 of
 David
 Clark
 who
 is
 the
 CEO
 of
 the
 Campbell
 Canada
  division,
 we
 will
 get
 a
 chance
 to
 see
 what
 important
 factors
 play
 a
 role
 in
 running
  such
  a
  large
  company
  and
  what
  complex
  and
  strategic
  decisions
  have
  to
  be
  made
  in
  an
  ever
  changing
  environment.
  Therefore
  we
  not
  just
  simply
  look
  at
  the
  external
  environment,
  instead
  we
  take
  both
  the
  internal
  as
  well
  as
  the
  external
  environment
  into
  account
  to
  gather
  more
  insight
  knowledge
  of
  the
  firm,
  its
  competitors,
  the
  grocery
 store
 environment,
 and
 the
 relationship
 with
 its
 suppliers.
  The
  problem
  statement
  that
  will
  guide
  you
  through
  my
  analysis
  is
  the
  following:
  “What
  actions
  does
  Campbell
  Soup
  Ltd.
  needs
  to
  take
  in
  order
  to
  keep
  growing
  and
  outpacing
 the
 competition
 in
 the
 next
 five
 years?”
 
  With
 the
 help
 of
 the
 Swot
 analysis,
 the
 Diamond
 model,
 and
 further
 research
 we
 will
  try
  to
  examine
  the
  current
  and
  past
  performances
  of
  Campbell
  Soup
  Ltd.
  in
  order
  to
  come
 up
 with
 actions
 that
 will
 help
 David
 Clark
 sustain
 the
 growth
 and
 expand
 the
  business
 further.
 
 
 
 
 
  3
 

2.
 Campbell
 Soup
 Ltd.
 History
  To
  start
  of
  with
  the
  strategic
  analysis
  of
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