Case Analysis Apple Computer

Topics: Apple Inc., Macintosh, Steve Jobs Pages: 2 (683 words) Published: January 16, 2013
Apple Computer: Research how Apple managed to reinvent itself over the years. Strategic Management of Tech (TM583)

Apple Inc. is an American multinational corporation that designs and manufactures computer software, consumer electronics, and commercial servers. According to Apple, the company is best known for its durable hardware products such as iPod, iPhone, iPad, and Machintosh. Some of its most successful products are: -Apple has made many successful stories with its product line. Apple’s first success was the Apple II in 1977 with $ 1 million in sales per year. Apple has launched many products till now from Apple I in 1977 to iPhone 4 in 2010 -The PowerBook 100 – 1991: The PowerBook 100 was a portable subnotebook personal computer manufactured by Apple Computer. -The Power Macintosh 8600 – 1997: The Power Macintosh 8600 is a personal computer that is a part of Apple’s Computer’s Power Macintosh Series. -The PowerBook G4 – 2001: The PowerBook G4 is a series of notebook computers that that were manufactured marketed and sold by Apple Inc. -The iPod – 2001: A portable media player designed and marketed by Apple. -The MacBook Pro – 2006: e MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. -The iPhone – 2007: The iPhone is a line of Internet-and-multimedia enabled Smartphone. -The iPad – 2010: The iPad is a line of tablet computers primarily as a platform for audio-visual media including books, periodicals, movies, music, games and web content.

However like all companies it has had some bumps on the way some of the most known product failures of Apple are: -The Apple III was one of apples first failures, it had some major design flaws like the lack of fan that caused the computer to overheat and its chips would pop out of their sockets. Apple had to replace several of these computers. -Apple Lisa launched on 1983 price was very steep $10,000 this device wasn’t particularly fast, and its...
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