Case Analysis and Report

Case Analysis and Report
Dessey Holm
U06a1
Due: June 29, 2014

Email: [e-mail]
Professor: John Kwagyan
1. The data bellows shows that those who plan to marry anticipate using bridal magazines and travel magazines the most to research for their dream honeymoon destination. Video rental stores and jewelry stores are less likely to be researched according to the survey data results. Since by the descriptive statistics data states that the median is $64,000, I will establish that the higher income bracket be represented by $64,000 or above and lower income below $64,000. By the data it shows that individuals with higher incomes are more likely to be interested in the honeymoon destinations video. It also shows that as the income of the individuals surveyed increases the amount that they are willing to pay for the videos also increase. A positive correlation is a result between their income, interest, and the amount that they are willing to pay for the video. V45
V46
V47
V48
V49
V50
V51
V52
total surveys
31.86813
79.12088
78.02198
24.17582
27.47253
20.87912
21.97802
39.56044
Percentage
29
72
71
22
25
19
20
36
91

V45: 29 out of 91 surveyed chose bridal shops
V46: 72 out of 91 surveyed chose bridal magazines
V47: 71 out of 91 surveyed chose travel magazines
V48: 22 out of 91 surveyed chose department stores
V49: 25 out of 91 surveyed chose travel agents
V50: 19 out of 91 surveyed chose video rental stores
V51: 20 out of 91 surveyed chose jewelry stores
V52: 36 out of 91 surveyed chose book stores

2. HYPOTHESIS Testing To determine if individuals in their target