Case Analysis

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Contents
I: Current Vision, Mission, Objectives, & Strategies..................................................................... 3 II: Proposed Vision & Mission....................................................................................................... 4 III: External Opportunities & Threats ............................................................................................ 5 IV: Competitive Profile Matrix ...................................................................................................... 6 V: External Factor Evaluation Matrix ............................................................................................ 6 VI: Internal Strengths & Weaknesses ............................................................................................ 7 VII: Internal Factor Evaluation Matrix .......................................................................................... 8 VIII: Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix ........................................... 9 VIII: Strategic Position and Action Evaluation (SPACE) & Internal-External (IE) Matrix ........ 10 VIII: Strategies for Evaluation & Quantitative Strategic Planning Matrix (QSPM) ................... 11 IX: Recommendations for Objectives & Strategies ..................................................................... 15 X: Implementation & Expected Results ....................................................................................... 16 XI: Recommended Annual Objectives & Policies ....................................................................... 22 XII: Recommended Procedures for Strategy Review & Evaluation ............................................ 23

I: Current Vision, Mission, Objectives, & Strategies
V ision
Hyundai connects the world through a global management system that always puts customers first. Hyundai moves the world by ensuring perfection in quality and service. And that has brought us one step closer to becoming a global leader. M ission

Hyundai Motor Company has created a firm foundation to become a leading global company despite the downturn in the world’s economy. In particular, Hyundai aims to make a giant leap by prioritizing the strengthening of its international management system to bring the company one step closer to realizing its dream of becoming a top global leader. Furthermore, Hyundai Motor Company pledges to carry on and reinforce its longstanding management philosophies of “trust” and “on-site management.” O bjectives

S trategies



We developed five mid–and long–term strategies: global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. Especially, we selected environmental management as one of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend to promote sustainability development and preservation of the environment.

II: Proposed Vision & Mission
V ision
We will become the world’s #1 innovation leader in the market of affordable, quality automobiles
M ission
As a progressive leader in the automotive industry, Hyundai Motor Company has a 3 part mission:
1) To supply automotive products of the highest quality, yet at a reasonable price for worldwide customer satisfaction by harmoniously blending safety, quality and efficiency
2) In continuing to grow our diverse team, Hyundai will provide responsible stewardship to the community and environment while achieving stability and security now and for future generations
3) To build predictable earnings for our shareholder and provide a dynamic and challenging environment for our employees

III: External Opportunities & Threats
O pportunities
Economic Forces
1) Worldwide recession is improving and delayed new car purchases will occur at a hastened pace
Social, cultural, demographic, and environmental forces
2) The number of informed and savvy customers who are...
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