Case Analysis

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Case Study on W L Gore limited
Shahzad Mukhtiar
1.    Introduction
THE OBJECTIVE OF THIS CASE STUDY IS TO UNDERSTAND W L GORE &ASSOCIATES. THE MAIN TASKS OF THE ASSIGNMENT ARE: FIRSTLY, IDENTIFY THE MANAGEMENT AND LEADERSHIP STYLES OF COMPANY AND FIND THE IMPACT OF THESE STYLES ON COMPANY’S STRATEGIC DECISIONS. SECONDLY, FIND THE CONNECTION BETWEEN SELECTED STRATEGIC MANAGEMENT AND LEADERSHIP THEORIES AND DESCRIBE THE IMPACT OF THESE THEORIES ON ORGANISATIONAL AND LEADERSHIP STRATEGY. THIRDLY, USE PROPER TECHNIQUES TO RE- EXAMINE COMPANY’S LEADERSHIP REQUIREMENTS AND FINALLY THE AIM IS TO PRODUCE A LEADERSHIP SKILLS PLAN FOR W L GORE’S FUTURE REQUIREMENTS. W L GORE AND ASSOCIATES IS A LEADING MANUFACTURER OF THOUSANDS OF ADVANCED TECHNOLOGICAL PRODUCTS FOR THE ELECTRONICS, FABRICS, INDUSTRIAL AND MEDICAL MARKETS. W L GORE & ASSOCIATES FOUNDED IN 1958 BY WILBERT L GORE AND IT IS A PRIVATE COMPANY HEADQUARTER IN NEWARK, DELAWARE, USA.W L GORE  IS MULTI-NATIONAL COMPANY LOCATED IN 30 COUNTRIES ,MANUFACTURING FACILITIES  IN USA, GERMANY, SCOTLAND, JAPAN ,CHINA AND SALES OFFICES AROUND THE WORLD. THERE ARE 9,000 EMPLOYEES IN W L GORE KNOWN AS ASSOCIATES AND ITS ANNUAL SALES ARE $2.5 BILLION. (GORE I, 2011)

2.    Leadership and management
“Leadership is more ability than job. Moreover, it is all about determination, ability to solve problems, set direction for followers, gather them for common purpose and motivating people to achieve tasks. Furthermore, it is a charisma and the ability to reacting at the right time for a particular competitive situation” (L.Mullins, 2010, P372). “Management is active, not theoretical. It is about changing behaviour and making things happen. It is about developing people, working with them, effort to achieve objective and goals.”(L.Mullins, 2010. P, 425)

3.    Leadership and management styles is used by W L Gore The democratic style of the leadership where power is shared among sub ordinates. In this style everyone have right to share their views and opinions. Democratic organisation where the leadership fornications are shared with the member of groups and mostly the manger is the part of team. The group members have right of participation in decision-making, determination of policy, implementation of system and procedure. In such system power, influence and responsibilities are shared between members and leaders. (L, Mullins, 2010.P, 381)

Laissez-faire is the style of leadership and management where employees are free to do work. In laissez faire style employees have more power, authority and influence in organisation about their tasks. Moreover, leaders are totally trusts on their employees to perform their tasks themselves. This kind of style suits such organisations where employees are skilful, innovative and creative. Furthermore, this style is successful where employees show responsibility and loyalty with organisations. (Managementstudyguide i. 2011)

3.1  Democratic style of W L Gore
W L Gore’s leadership style is democratic .In W L Gore leaders are not appointed from above and he/she emerges from team members. The associates who elect leaders and those leaders come on the bases of experience, knowledge and talents. Moreover, In W L Gore the leader’s job is not to make an individual decision and associates also participate in decision making .In W L Gore the power, influence and responsibilities are shared between associates and leaders. In  W L Gore the organisation have many teams and every team have leader who always make plan with the help of associates and if associates are not agree with situation then leaders can not pass and implement a particular decision or project. According to CEO Terri Kelly, in W L Gore leaders have followers who give them support and power of decision making. In W L Gore leaders come from associates, who support them in decision making, give then authority of leading and sharing views which totally show the democratic style in...
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