Case Analysis 1 Apple Product

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Wonyie Zarwee
Analysis 1 - Apple Computer
Course #: TM583
November 03, 2011
What were some of Apple's biggest successes and failures? Describe why. I must first confess that based on my research, I’ve discovered that several of the many advancements in technology owe their root and blue print to apple’s innovation. The company has for an extended period stayed in the constant pursuit of products that will keep them dominating the technology market. This pursuit has thus caused apple to invent several leading edge products. Outstanding among these products are the IMac introduced in 1998, the mac OS X and iPod in 2001, the MacBook In 2006 and the IPhone in 2007 among others (Apple, 2011). The underlying reason behind these great successes is Apple’s culture. It’s investment of resources time and Ideas in research and development of innovative productive, as well as great timing of product introduction to the market. In as much as the company tried to innovate and deliver high quality products over the years, some of the products introduced to the market by Apple were complete failures. The Apple Lisa introduced in 1983, the Newton message-pad in 1993, the eWorld in 1994, the Pippin in 1995 and the apple TV in 2007 are among the Apple inventions labeled failed products (Gruman, 2009). While competition and consumers expectation and desires or buying habit remain parts of the reason for the failures of many of Apple’s products, I am most certain, based on my research that, product introduction or timing, high production cost yielding high prices, and inadequate research to determine consumer’s demand and the market directions led to many of apples failures. It is necessary to conclude that raising consumer’s expectation and not delivering up to it is another major factor that has led to several failures in this company, and I fear that this expectation could still hurt Apple’s image. How much of Apple's success can be linked directly back to its culture?...
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