Case-8-Accra-Beach-Hotel Analysis

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Mc Donald’s and Subway
Services Marketing

2011

Submitted By: Ankit Singh

Mc Donald’s and Subway

Table of Contents
CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES…………………………………………………………………………………..5 FACILITATING SERVICES ......................................................................................................................................... 8 ENHANCING SERVICES ......................................................................................................................................... 10 HARD AND SOFT SERVICE STANDARDS .................................................................................................................... 11 CHANNELS OF SERVICE DELIVERY ............................................................................................................................. 14 COMMUNICATION MIX ............................................................................................................................................ 16 SERVICE BLUEPRINTING............................................................................................................................................ 21 SERVICESCAPE .......................................................................................................................................................... 23 SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS ................................................................................... 28 PRICING STRATEGY ................................................................................................................................................... 35 Critical Analysis ......................................................................................................................................................... 42

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Mc Donald’s and Subway

Table of Figures
Figure 1: SubWay - Flower of Service ........................................................................................................................ 6 Figure 3: Facilition Services ....................................................................................................................................... 7 Figure 2: McDonald's - Flower of Service .................................................................................................................. 7 Figure 4: Communication Mix ................................................................................................................................. 16 Figure 5: Role Of Communication Mix .................................................................................................................... 19 Figure 6: McDonald - Go Global Act Local ............................................................................................................... 20 Figure 7: Mc Donald's Blueprint .............................................................................................................................. 21 Figure 8: Subway-Blueprint ..................................................................................................................................... 22 Figure 9: Service Gap Model.................................................................................................................................... 28 Figure 10: Characteristics and Evaluation Outcomes .............................................................................................. 29 Figure 11: Strategies to influence expectations ...................................................................................................... 30 Figure 12: McDonald's Pricing ................................................................................................................................. 36 Figure 13: SubWay Pricing ....................................................................................................................................... 38 Figure 14 : SubWay & Mc Donald 's Pricing...
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