Case 4 I Want My VOIP!!!!
Principles of Marketing
Company Case 4
I Want My VOIP!!!!
#1. What are the advantages and disadvantages to Rita of accepting the Time Warner offer? Think carefully through the process that Rita would have to go through to switch telephone services. What would you do in her place?
If I were her, I would first decide whether I should change the regular telephone to digital telephone by making a list of the pros and cons of digital telephone.
Compared with traditional telephone, digital telephones have such
Advantages
Disadvantages
1. Less cost
Digital telephone uses VOIP based on soft switching technology, which is less expensive to apply and maintain.
2. Multifunctional
In addition to equip with all the regular services offered by traditional telephone, digital telephone can convert phone calls into data, the integration of telephone, TV, and data is extensive.
3. Convenience
There is no long distance charges and physical location of equipment doesn’t matter. Calls between multiple phone numbers are free. 4. Huge potential
Features in the future are out of the reach of the local telephone, such as videophones, video emails.
1. Relatively poor voice quality
The voice quality of digital telephone is not as good as regular telephone service.
2. Power problem
Lose of power means loss of telephone service while regular telephone systems still operate when electricity is out. Though batteries work for temporary backup power, but there is nothing would provide telephone service for extensive blackout periods.
In view of Rita’s needs, lower cost, convenience and value, if I were her, I would choose digital telephone. However, before subscribing to Time Warner, I would make a comparison among the digital telephone companies and decide the proper one.
Compared with other companies, Time Warner has such
Advantages
Company Case 4
I Want My VOIP!!!!
#1. What are the advantages and disadvantages to Rita of accepting the Time Warner offer? Think carefully through the process that Rita would have to go through to switch telephone services. What would you do in her place?
If I were her, I would first decide whether I should change the regular telephone to digital telephone by making a list of the pros and cons of digital telephone.
Compared with traditional telephone, digital telephones have such
Advantages
Disadvantages
1. Less cost
Digital telephone uses VOIP based on soft switching technology, which is less expensive to apply and maintain.
2. Multifunctional
In addition to equip with all the regular services offered by traditional telephone, digital telephone can convert phone calls into data, the integration of telephone, TV, and data is extensive.
3. Convenience
There is no long distance charges and physical location of equipment doesn’t matter. Calls between multiple phone numbers are free. 4. Huge potential
Features in the future are out of the reach of the local telephone, such as videophones, video emails.
1. Relatively poor voice quality
The voice quality of digital telephone is not as good as regular telephone service.
2. Power problem
Lose of power means loss of telephone service while regular telephone systems still operate when electricity is out. Though batteries work for temporary backup power, but there is nothing would provide telephone service for extensive blackout periods.
In view of Rita’s needs, lower cost, convenience and value, if I were her, I would choose digital telephone. However, before subscribing to Time Warner, I would make a comparison among the digital telephone companies and decide the proper one.
Compared with other companies, Time Warner has such
Advantages