Case 28-Whole Food Case Study

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RUNNING HEAD: Case 28 Whole Foods Market 2007

Unit 5 Whole Food Market 2007 Case Study Analysis
Kaplan University
School of Business and Management
MT460 Management Policy and Strategy
Author: Brett Levely
Professor: Keith Thurgood
Date: May 18, 2011

Case 28 Whole Foods Market 2007

Whole Foods Market has evolved into the “world’s largest retail chain of natural and organic foods supermarkets.” Their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values. “Whole Foods Market remains uniquely mission driven: The Company is highly selective about what they sell, dedicated to stringent quality standards, and committed to sustainable agriculture. They believe in a virtuous circle entwining the food chain, human beings and Mother Earth: each is reliant upon the others through a beautiful and delicate symbiosis” (Harasta & Hoffman, 2010)

Synopsis of the Situation
Whole Food is very mission driven. “In addition to leading by example, they strive to conduct business in a manner consistent with their mission and vision. By offering minimally processed, high quality food, engaging in ethical business practices and providing a motivational, respectful work environment, the company believes they are on the path to a sustainable future” (Harasta & Hoffman, 2010). Whole food has a keen eye for marketing to demographics. “Whole Foods targets their locations specifically by an area’s demographics. The company targets locations where 40% or more of the residents have a college degree as they are more likely to be aware of nutritional issues” (Harasta & Hoffman, 2010). Case 28 Whole Foods Market 2007

Whole Food strives to keep employees very well trained and extremely happy. Forbes Magazine has voted them “100 Best Companies to Work For in America” for the last 6 years (Harasta & Hoffman, 2010). A happy...
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