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Case

By | March 2013
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Background

Aquino Quimica Do Brasil S.A is the Brazilian subsidiary of Berre Chimique. The operation serves the four Mercosur markets — Brazil, Paraguay, Uruguay, and Argentine. The economic volatility in the region requires extraordinary focus on resource utilization and profit measurement. The highlights issues about D’Aqiono are dealing with marketing unit performance, product line profitability, profit impact of marketing programs, and sales strategy. In addition, by linking events to the Mercosur context, the case offers an opportunity to explore the economic and political circumstances that surround the customs union.

Journey of D’ Aquino Quimica Do Brasil S.A.
Berre Chimique is play as an international player in the chemical production and distribution industry. It started its operation in 1954. Actually, Berre Chimique is a French Chemical company based in Berre, France. Its chemical operation is popular worldwide. Its chemical production surrounds an enormous mixture of functions. Berre Chimique’s South American operations are based on Brazil and its main focus on commercial, industrial, and residential specialty cleaning products. D’Aquino Quimica do Brasil S.A. is a subsidiary company of Berre Chimique. And D’ Aquino actually started in the year march 1974.They were doing twenty years of exporting to Brazil and after twenty years of exporting Beere Chimique opened a subsidiary production facility where they have enough potential to meet the growing South American Consumer demand for this Beere Chimique product. When they started their operation they have the small production facility in Santo Andre, Sao Paulo. All creation was done using the patented chemical formulas approved from the French home office and identical production procedures: * Process the base chemicals according to the formula.

* Package the finished goods.
* And distribute the product to the warehouse facilities.

Competition Faced by D’Aquino
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