Case 10 Nascar's Racing Teams

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  • Topic: Leadership, Sprint Cup Series, Jimmie Johnson
  • Pages : 6 (1809 words )
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  • Published : February 17, 2007
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Case 10 NASCAR's Racing Teams
Case Summary
In 1998, the NASCAR was 50th anniversary and vary famous at that time. NASCAR is all about racing car, and had become a marketing powerhouse, with races, merchandise, collectible, apparel, gift, accessories, toys and co-marketing tie-ins with Coca Cola which was the huge promotion of the soft drink company had done. As organized sport, NASCAR is unique in that, its drivers are treated like independent constructors rather than employee. As a driver of a successful race car, Gordon represents the most vision able part of an incredibly complex team of individual, to build the winning team you need tree majors-people, equipment and money.

Jeff Gordon-Racing Sensation is the winner on the Winston Cup racing scene since 1993. He has captured the imagination of race fans around the world and he is the youngest driver in 3 NASCAR Winston Cup overall championships.

The High Performance Team, Gordon represented the star attraction believed that it was Evernham who pulled the whole act together. He was responsible for a group of over 120 technicians and mechanics and an annual budget estimated between $10 and $12 million. He has strong opinions as to what it takes to consistently finish first. To win the race drive by different rules, high performance teams do not happen by chance; rather, they are the result of good recruiting and meticulous attention to learning every detail of the job. With 10 wins in 1997 and 13 wins in 1998 the Gordon recipe for success has resulted in three Winston Cup Series Championships. Review Questions

Q: 1. Evaluate Jeff Gordon's race team on dimensions discussed under the author's conversation on characteristics of high performance teams.
A: Jeff Gordon's race has a high performance and dynamic team to help his win a success racing championship. High performance team comes from the team wellness to learn as well as adapt perfectly with the condition of the car, and best technology also help. The race team must have experience in racing , moreover the team also must have the belief in team performance more than individual performance in other word less ego in the term.

The success behind Gordon's race team is the ability to create a strong belief in the team by let everyone fill that they have an equal important. The team is more dynamic when they are in competition. They know every team will use the best equipment and they also know the important of why their team is better do to the belief in the team performance that what will give the best successful result. If his team does not belief in team performance, it will be like Christine in case study 9. She has higher ego than other people in her group which makes her not to successful in managing work in the group.

Q: 2. Discuss Jeff Gordon's race team on dimension discussed under methods to increase group cohesiveness. A: NASCAR tries to push for perfection but accept imperfection; Evernham makes use of every opportunity to learn something new by asking the member as well as finding the way to win with their help from each member in creating a perfect car over everyone else. These are a good example of group cohesiveness. Q: 3. Compare Gordon's race team on methods of team building. Which one more applies to this situation?

A: The method of team building is to make everyone equal in position and nobody is smarter than anybody. His team will have thinking and working as a team not for himself or herself. None self-concept has in his team.

A good example is Christine in case 9. She has more self-concept in her mine. She does not understand a concept of teamwork and tries to work a perfect presentation for her mark. She does not need to solve the problem at beginning and point at the equal important in her member.

Q: 4. What are the potential pros and cons when a successful term leader such as Evernham leaves and is replaced by someone else? A: I think Evernham is a good leader because he uses...
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