Case 1 of Mgmg 350

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Case 1: TOYOTA MOTOR CORPORATION, LTD

1. What do Toyota’s guiding principles mean for its management system? In particular, how do they reflect the principles of total quality?

Total quality is based on three fundamental principles:
A focus on customers and stakeholders
Participation and teamwork by everyone in the organization •A process focus supported by continuous improvement and learning

Since Toyota’s guiding principles include:
1)Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2)Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3)Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. 4)Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5)Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. 6)Pursue growth in harmony with the global community through innovative management. 7)Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.

Toyota’s guiding principles reflect all the principles of total quality, by focusing on internal and external customers worldwide including cultures. We can find that participation and teamwork is emphasized in Principles 2, 5, and 7. This reflects that teamwork among all employees where everyone helps whenever they can, The fact that even top and middle managers jumping in to help the productions line is a great testament to the teamwork within the company. By adopting 99 percent of the 650,000 suggestions submitted by its employees, is proof of the...
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