Case 1- Goldilocks

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University of San Carlos
Cebu City

Case No. 1
Goldilocks Bakeshop,Inc.

In partial fulfillment of the course Entrep 31
Second Semester 2012-2013

Submitted by:

Richelle T. Avenido
Entrep 31, MW 3:00-4:30

Submitted to:

Ms. Ivy Jumao-as, M.M.
Instructor

14 January 2013

I. Summary
(Do not repeat facts. The summary, in at most four or five paragraphs, should only provide chronological facts leading to the main problem) Goldilocks Bakeshop Inc. is one of the

II. Problem Statement:

Objective:

KRA:

CSFs:

(if you have more than one objective, its KRA and CSFs should be identified as well)

III. Analysis (containing subheadings)
(makes up the bulk of the report. Discussion of the analysis should be in line with the SWOT. Good financial standing, as strength, should be explained as such or why does it considered strength.)

SWOT ILLUSTRATION (summary in bullet form)
Strength * Good financial standing| Opportunity|
Weakness| Threat|

3.1 GENERAL ENVIRONMENT: (PESTLE)
3.3.1. Political
And so on..

3.2 INDUSTRY:
3.2.1. Industry
3.2.2. Competitors
3.2.3. Market
3.2.4. Suppliers/ Distributors
3.2.5. Others

3.3. COMPANY (Resources esp financial status, Competitive Advantage, Marketing Activities, others)

3.3.1.Resources
* Good financiral standing is one of the strengths of the company. It will enable to support projects leading to increasing market share.

IV. Presentation of Alternatives
(use your CSF in weighing each alternative, along with other advantages and disadvantages you can still identify)

Alternative 1: _______________________

PROS| CONS|
1. (identify and explain why. Consider CSF always)2.3.| |

Alternative 2: _________________________

PROS| CONS|
1. (identify and explain why. Consider CSF always)2.3.| |

V. Recommendation
From the analysis and evaluation of alternatives, the best potential solution to...
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