AKSHAY AGRAWAL (2)
GEETA ATADKAR (7)
AARTI IYER (21)
KASHYAP MEHTA (29)
KALYANI SINHA (56)
We the students of T.Y BMS would like to extend our sincere gratitude and whole hearted thanks firstly to Prof. Mustafa Sapatawala sir for granting us an opportunity to learn and explore the world of Service Sector. Also we would want to thank him for guiding and mentoring us like a friend throughout the period of this project. Also we want to extend our warm gratitude to our faculty Prof. Mrs. Anita P. Agrawal for wholehearted efforts and Prof. Mrs. Archana S. Sanil, Coordinator of BMS Department for her help and suggestions. We cannot forget the constant motivation provided by our Principal Dr. Mrs. Harsha K. Mehta, because without that, this project wouldn’t have become what is it today. Last but not the least, our families and friends for constant support which kept us going and the blessings of the Almighty which ensured everything went smoothly. A big THANK YOU to all!
IN ORDER TO HAVE A CLEARER UNDERSTANDING ABOUT THE THEORETICAL CONCEPTS, WE HAVE SHORTLISTED: INDIAN COMPANIES LIKE:
1. FUTURE GROUP’S BIG BAZAAR
2. K RAHEJA GROUP’S SHOPPER STOP
FOREIGN COMPANIES LIKE:
1. WALMART INC.
The concepts which will act as a PARAMETER for the study to hold its base would be: 1. SWOT ANALYSIS
2. PEST ANALYSIS
3. MARKETING MIX
With the above stated companies and the concepts, we would study how the leading retail brands have developed their service background by application of the theoretical concepts. Also there would be a comparison study among the Indian brands and their foreign counterparts which will help us to decide which retailing outfit performs better and the reasons pertaining to it.
The India Retail Industry is the largest among all the industries, accounting for...