Carnival Competition and Swot

Only available on StudyMode
  • Download(s) : 92
  • Published : November 28, 2012
Open Document
Text Preview
COMPETITION

Carnival Corporation is part of different industries and sectors: on one hand we have the cruise industry, which is the fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world, so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels, Resorts and Cruise Lines, in which the competition list grows, having hotels and motels and the largest segment with 92.4% share of the sector’s value. As a company Carnival has 11 brands distributed among the segments of the cruise ship industry. These segments are based on class, average price and number of passengers per ship. The mass-market segment also known as contemporary consists of 45 ships, an average of 2,400 passengers and a price of $114.87. As company Carnival has the largest share of this segment with two different brands, Carnival Cruise Lines and Costa Cruises with 21 and 2 ships respectively, a share of 52%. Royal Caribbean, has 9 ships and a total of 21% of share in this segment, the company has a total of 40 ships that are operated under five different brands. Norwegian Cruise Line takes third place in the segment with a share of 18% and a total of nine ships, it is jointly owned by Star Cruises, the dominating company in the Asia-Pacific Market. Norwegian is known for its Freestyle Cruising concept, with little requirements. MSC Cruises is fourth with four out of a total of 12 ships, and a share of 9%, it sails throughout the Mediterranean and offers a wide range of itineraries in Northern Europe, the Atlantic Ocean, Caribbean, South America, among others. Carnival also plays an important role in the also known as premium segment, consists of 54 ships, an average of 2,390 passengers and a price of $167.50; with four brands and a share of 54%, a total of 28 ships. Princess Cruises, holds 26%; Costa Cruises, 18%; Holland America Line, 8%, and Carnival Cruise Lines, only one ship and...
tracking img