Carlsberg
Synopsis
The report deals with the analysis of strength, weakness, opportunities and threat of the Carlsberg 330 ml beer. It has a brief market segmentation the beer factory uses for choosing its target customers. It also contains the targeting strategy the company chooses. It shows how Gorkha Brewery is responsible socially and environment friendly.
Strength, Weakness, Opportunities and Threat Analysis
Carlsberg, which is perceived to be the premium product of Gorkha Brewery has several strengths, weaknesses, opportunities and threats.
Strengths
Carlsberg 330 ml can build on various strengths among people.
Vertical integration: Carlsberg uses its own raw materials and performs in-house manufacturing of the final product in Nawalparasi.
Experienced top management: The top management has a group of excellent expertise who “KNOW” the beer industry.
Current Asset Management: Carlsberg uses a good automated perpetual inventory control system which is widely practiced for the inventory tracking as well as analyzing the sales pattern among the consumers.
Distribution network: It has a strong on-trade and off-trade distribution capabilities.
International Orientation: It is a Global Brand itself.
Brand awareness: Carlsberg has an established brand and image already, and since Carlsberg is considered to be a premium product, it is chosen more than any other beers in the market. This is the biggest strength for the 330 ml bottle too.
Image differentiation: The image of Carlsberg is distinctive and is recognized by almost all of us. The embossed design, the green color, the label at the top makes it attractive and distinctive from other beer bottles.
Pricing: The 330 ml bottle of Carlsberg becomes a perfect choice for those people who are price conscious and even those who are not because it is cheaper than 650 ml bottle and other beers.
Innovative: No other beers of the 330 ml or similar size are found in market which is easier to carry, is handy and is preferred at all
The report deals with the analysis of strength, weakness, opportunities and threat of the Carlsberg 330 ml beer. It has a brief market segmentation the beer factory uses for choosing its target customers. It also contains the targeting strategy the company chooses. It shows how Gorkha Brewery is responsible socially and environment friendly.
Strength, Weakness, Opportunities and Threat Analysis
Carlsberg, which is perceived to be the premium product of Gorkha Brewery has several strengths, weaknesses, opportunities and threats.
Strengths
Carlsberg 330 ml can build on various strengths among people.
Vertical integration: Carlsberg uses its own raw materials and performs in-house manufacturing of the final product in Nawalparasi.
Experienced top management: The top management has a group of excellent expertise who “KNOW” the beer industry.
Current Asset Management: Carlsberg uses a good automated perpetual inventory control system which is widely practiced for the inventory tracking as well as analyzing the sales pattern among the consumers.
Distribution network: It has a strong on-trade and off-trade distribution capabilities.
International Orientation: It is a Global Brand itself.
Brand awareness: Carlsberg has an established brand and image already, and since Carlsberg is considered to be a premium product, it is chosen more than any other beers in the market. This is the biggest strength for the 330 ml bottle too.
Image differentiation: The image of Carlsberg is distinctive and is recognized by almost all of us. The embossed design, the green color, the label at the top makes it attractive and distinctive from other beer bottles.
Pricing: The 330 ml bottle of Carlsberg becomes a perfect choice for those people who are price conscious and even those who are not because it is cheaper than 650 ml bottle and other beers.
Innovative: No other beers of the 330 ml or similar size are found in market which is easier to carry, is handy and is preferred at all